The Independent Authority in Marketing Effectiveness

高效·有担当的广告

Advertisers partner with Ebiquity to gain the clarity, confidence and control required to make the decisions that unlock incremental marketing and media value.

为达成此目标,我们坚守核心准则:高效有担当的广告。 ERA(Effective & Responsible Advertising.助您释放广告支出的全部潜力, 推动业务增长,实现可量化影响,且秉持最高透明、道德、合规与可持续标准。

广告周期各阶段的公正合作伙伴

全球众多头部品牌信赖我们,在其广告策略的各个阶段提供专业指导。依托多年经验与海量数据,我们确保:投资切实有效、伙伴精准契合、活动潜力尽释。

这就是我们如何帮助客户转型、管理和增长。

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变革转型

Build a future-assured strategy. Design the right marketing operating model and choose the best agency and tech partners to set yourself up for long-term success.

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治理

创造透明度和问责制。加强合同、合作关系和媒体表现的治理,提高效率并降低风险。

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增长

Maximise the impact and efficiency of your marketing investments. Optimise marketing effectiveness and ensure all investments deliver measurable business growth.

值得信赖的建议。
可衡量的结果。

我们将数据转化为可行的洞察,使品牌能够更明智地投资。我们优化媒体效率和营销实效的独特能力推动了切实的业务增长。

15%

我方客户平均至少提升15%的投资回报率

10亿美元

广告主通过我们的数字治理计划,每年释放超10亿美元价值

超过9亿美元

在五年内,我们成功回收了超过9亿美元的现金回报,我们发现,预算中平均3%可直接转化为回报。

Ebiquity与超过 75 家全球百强广告主合作, 以强大管理服务提供可衡量价值提升,成果有目共睹。

我们把数据转化为战略洞察,助力您做出明智决策,推动长期成功,为客户节省数十亿美元并推动收入增长。

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实际影响

我们把数据转化为战略洞察,助力您做出明智决策,推动长期成功,为客户节省数十亿美元并推动收入增长。

Find out what Ebiquity can do for you.

本地智慧
全球视野

We are a community of more than 650 marketing and media experts with hard-earned experience gained working for brands, agencies, and advertising platforms. Each year, Ebiquity analyses more than $100bn of advertising investments across 110 markets. With on-the-ground experts in every major media market, this gives us a unique combination of global consistency and local relevancy.

Michelle Morgado, Managing Director UK & Ireland

Ebiquity洞察

获取数据、基准和战略洞察,从容应对不断变化的广告环境。

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LHF advertising after the watershed: Early winners, exits and ROI implications for UK TV
2 月 12, 2026
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Ebiquity Appoints David Muldoon as Global Managing Director of Marketing Transformation
2 月 6, 2026
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research
Beyond ROI: What Really Drives Effectiveness on TikTok 
New research from TikTok, powered by independent econometric analysis from Ebiquity
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Why Streaming TV’s ROI challenge is an opportunity (if you get governance right) 
1 月 27, 2026
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Four ways to make Marketing Mix Modelling work for your business 
1 月 15, 2026
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Evolving the media operating model: Insights from Mars’ Transformation
1 月 13, 2026
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guides
Scaling with Safeguards: How to grow your Streaming TV investment effectively
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How the Omnicom–IPG Merger Impacts Marketers
12 月 22, 2025