营销是改变思想、行为和结果的业务。无论您的目标是什么，无论采用何种衡量标准，有效性都是实现目标的唯一途径。艾菲 50 多年来一直倡导营销有效性。您因全球知名的艾菲奖而了解我们，但还有更多值得探索的内容。
探索艾菲
如果不是，那就不是营销 有效的。
The Creative Dividend: Advertising That Pays Back
Learn MorePublished by System1 and Effie, The Creative Dividend is a new book that combines large-scale creative measurement and effectiveness case evidence to demonstrate how creativity and media work best together.
