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Drive the Change with
Green Motion Car Rental
Travelers today expect more than just a vehicle. They look for flexibility, convenience, and eco-friendly options that fit their lifestyle. As governments and businesses worldwide transition toward sustainable mobility, new franchise opportunities in the mobility sector are opening up for brands ready to innovate and lead.
At Green Motion, we are at the forefront of this change. Since 2007, our award-winning eco-friendly car and van rental franchise has expanded to over 80 countries and 600 locations, giving customers and franchise partners the tools to thrive in a fast-changing market. We offer one of the most proven sustainable car rental business models, helping entrepreneurs start a car rental franchise that aligns with modern travel trends and environmental goals.
When you join Green Motion, you are not just operating a car and van rental franchise. You are building a sustainable business that empowers customers, supports the planet, and positions you for long-term success in the growing green mobility industry.
Why Green Motion?
Tools for growth
Gain access to over 100 brokers & OTA’s
Digital reservation and fleet systems designed for multi-location scalability
Ongoing operational training and support from industry veterans
Sustainability-first branding and customer messaging
Meet the team
Industry Experts
A Franchise Built Around Choice, Flexibility, and the Future
Our executive team blends franchise expertise, green tech innovation, and deep car rental experience to ensure our network thrives. Their commitment to sustainability is matched only by their dedication to franchisee success.
Richard Lowden
President
Richard Lowden is one of the world’s most experienced leaders in vehicle rental franchising, with over three decades dedicated to building and expanding fully franchised brands on a global scale. As the founder of Green Motion, Richard pioneered an eco-focused, technology-driven approach that disrupted the industry, growing the brand to over 80 countries and 600+ locations. His expertise in commercial operations, franchise development, and global expansion has made him a true innovator in the mobility sector.
In 2022, Richard led Green Motion’s acquisition of U-Save. Under his leadership, U-Save has expanded from seven countries to 25 and counting, strengthening its position as a leading franchise-first car rental brand. Richard remains committed to driving innovation, ensuring franchisees and partners have the tools, technology, and support needed to thrive in an ever-evolving industry.
Come meet us
At these events
Our global journey
Key milestones
2007
Green Motion founded in the United Kingdom, built on the principles of sustainable vehicle rental.
2010
First international expansion begins, establishing locations in Europe and Latin America.
2015
Launch of full franchise model, growing rapidly across global travel hubs.
2020
Expansion into over 50 countries, leading the market in low-emission vehicle rentals.
2022
Acquisition of U-Save, creating the largest global franchise network in the independent car rental sector.
Present
Focused on expanding in North America, LATAM, Africa, and Asia-Pacific with a strong emphasis on green mobility.
Our commitment to
Sustainability
Green Motion is the only international car rental company that has embedded sustainability into every aspect of our operations. Here’s how:
Partnership with FONAFIFO (Costa Rica)
We support reforestation and carbon offsetting projects through a long-term partnership with FONAFIFO, helping to restore natural ecosystems and combat climate change.
Sustainable Fleet Options
Our vehicles are carefully selected to meet stringent environmental standards, giving franchisees the advantage of promoting high-demand, eco-conscious transport solutions.
Eco-Friendly Retail Environments
From our rental locations to our signage and interiors, Green Motion uses sustainable materials and designs that reduce environmental impact.
Waterless Cleaning & Green Practices
We implement waterless vehicle cleaning systems, avoiding harsh chemicals and conserving thousands of litres of water per location annually. This reduces both waste and operational costs.
Welcome to Green Motion
Newest additions
South Korea
Zurich
Hear from our
Franchise family
Tero Sirnio
Green Motion Finland
"One of the main reasons we chose to join the Green Motion franchise network is due to the strong environmental ethos, as well as commitment to providing the very best service to every single customer. While neither of us had any previous experience in the car rental sector prior to joining Green Motion, the help and support we have received from the Green Motion International team from day one has been excellent."
Antonino Condurso
Green Motion Italy
"Green Motion has confirmed all my expectations in regards to the flexibility and effectiveness of the business model in the growth of my business, and also in the professionalism and commitment to succeed. As a Green Motion master franchisee for Italy, myself and my colleagues are developing Green Motion to be a major force within our country. I can truly say I am proud to be a part of the Green Motion family!"
Patricio Franulic
Green Motion Florida
"The acquisition of the Green Motion for the state of Florida has been a game changer for me. I grew my operation exponentially and through the tremendous support from the entire corporate office team, I was able to expand the brand. Now we are committed to the expansion of the brand throughout the state. I feel very proud to be part of this amazing team and look forward to all that is yet to come!"
Frequently asked questions
What makes Green Motion different from other car and van rental franchises?
Green Motion is the world’s leading eco-friendly car and van rental brand. Our franchise model focuses on sustainable mobility, offering low-emission and hybrid vehicle options, innovative technology, and strong global brand recognition.
What vehicles can I offer as part of my franchise?
Green Motion offers flexible fleet options including compact cars, SUVs, and vans, with an emphasis on hybrid and electric models that align with our sustainability mission.
Is Green Motion a good fit for eco-conscious entrepreneurs?
Yes. Our model is ideal for entrepreneurs who want to invest in a profitable business while supporting environmentally responsible transport solutions.
What operational support is available?
We provide training, financing guidance and marketing support, to help our Franchisees succeed. Our Industry experts will help you deliver profitable growth.
Join our
Journey today
Join the Green Motion franchise network and be part of the future of mobility.
Rent from an award-winning company
