Use distractions and subterfuge.
Prepare a note for each player in advance and pass them out all at once. But all notes contain irrelevant stuff save for one. Examples:
Bilbo: The ring you foun...
Enforce a deal with the devil
If your game lore is a fantasy one or similar, it likely has a God of death and a place where you go when you die. You can arrange it so that in order to get resurrec...
