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Campaigns
Organize your internal communications by topic
(and pull together all the results)
Workshop’s campaigns feature allows you to organize your emails around specific topics or initiatives, helping you track their effectiveness over time. Whether it’s your company’s monthly newsletter, open enrollment reminders, or CEO updates, campaigns give you a full view of how your messages are performing as a whole.
Campaigns overview
Spot trends instantly
See how employees are opening and interacting with emails that focus on a shared topic, goal, sender, or department.
Keep your emails organized
See all draft, scheduled, or sent emails for a campaign in one place, and add new emails directly from the campaign overview page.
Replace manual spreadsheets
No need to track open rates and click rates manually; you can see how emails are performing over time, all in one place!
Learn more
Slice & dice your data
Break down campaign analytics by department, location, and more, without piecing together individual email stats.
Learn more
Create a campaign archive
Keep all campaign emails in one easily accessible page with a single, shareable link.
Learn more
“With campaigns, our goal is to help you organize your messages in a way that feels effortless, but drives real engagement."
Mikey Chaplin
Product Design Manager, Workshop
Practical ways to use campaigns
in your internal comms
Here are a few of our favorite campaigns that
customers are regularly spinning up in Workshop:
Company-wide announcements
Organize your CEO’s weekly updates or major company announcements into a campaign to see how leadership communications are performing over time.
Open enrollment/benefits information
Group your open enrollment emails into one campaign, making it easy to track who’s engaging with the content and who still needs to enroll.
Onboarding sequences
Send a series of onboarding emails to new hires and track their engagement to ensure they receive all the critical information during their first weeks.
Don’t just take our word for it!
“The data is easy to digest. It takes less than 2 minutes to evaluate the success of a campaign. You can tell that the team really thought about how they displayed the data, which is a huge time saver!”
Kendra
Learning & Development Manager,
StimLabs
“The analytics are a game-changer: robust, detailed, yet presented in a way that is user-friendly.”
Ashton
Senior Marketing Communications Manager, Brasfield & Gorrie
“We have groups based on team, location, tenure, anything…I don’t know how it works, but it just *beep boops* in Workshop. It’s magic.”
Haleigh
Senior Manager of Corporate Communications, Hudl
See how Workshop can boost engagement with your internal comms!
FAQs about campaigns
- What are “campaigns” in Workshop’s internal communications platform?
-
Campaigns let you group related internal emails — like monthly newsletters, open-enrollment reminders, or CEO updates — under one roof so you can track performance as a whole rather than piecing together one-off sends.
- Which metrics can I track across a campaign?
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For each campaign Workshop automatically rolls up the same analytics you see for a single send — opens, clicks, read-time, and device data — so you can spot engagement trends over weeks or months at a glance
- What types of internal email campaigns do customers run most often?
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Popular use cases include company-wide announcements, monthly newsletters, executive letters/memos, benefits/open-enrollment drips, and new-hire onboarding sequences — all tracked end-to-end in Campaigns.
