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Ghostwriting
Send internal emails on behalf of your executives &
other team members
With Workshop’s ghostwriting feature, your team can craft memos, newsletters, announcements, and on-brand emails that look like they’re coming directly from your executives or department heads. Whether it’s the CEO, CFO, or another key leader, ghostwriting allows your internal communications to feel more personal and impactful.
An overview of ghostwriting
User permissions
Control who can ghostwrite for your executives and which distribution lists they can send to.
Learn more
Straightforward approval process
Send test emails for review and approval before the final send—so leaders can always sign off with confidence.
Analytics that execs will love
Share detailed engagement metrics with executives, giving them insight into how employees are interacting with their communications.
Learn more
Simple reply management
No need to worry about cluttering your inbox! You can set the reply-to address to ensure that responses come directly to you, without needing to CC yourself.
Personalization & segmentation
Easily add merge tags and personalization tokens to customize messages for different departments, roles, and locations.
Learn more
Easy to schedule & send
No need to wake your CEO up in the middle of the night! Schedule email sends to reach global teams at the right time, ensuring everyone stays informed.
Learn more
“Sending emails from a specific leader instead of a general company account is a proven way to boost open rates and engagement. Plus, it boost transparency and trust with your leadership team!”
Jamie Bell
VP of Marketing, Workshop
Practical ways to use ghostwriting
in your internal comms
Here are a few of our favorite ways that customers are
currently using our ghostwriting feature:
Weekly communications from the CEO
One of our top tips: Send a CEO letter from your internal email platform and share the analytics. When leadership sees the open rate isn’t 100% — and it never is — they’ll ask how to improve it. Suddenly, you're talking communications strategy!
Communications from managers
Rather than asking managers to send their own emails about specific policy or procedure updates, you can get their approval and create/send emails on their behalf (ensuring complete and total alignment with your key message).
Meeting or presentation recaps
Transcribe meetings or presentations from leaders with the organization, and use the transcription to ghostwrite a concise follow-up email that reiterates those same ideas and messages!
Don’t just take our word for it!
“It's been an extremely helpful tool for us to ensure that the messages going out are on brand and going out at times when they are likely to be read.”
Hannah
Digital Learning Specialist, Hyper Hippo
“We send the majority of our internal emails with Workshop. From our monthly newsletter and HR updates to video updates from our CEO, Workshop is our go-to platform.”
Mackenzie
Communications Specialist, Argano
“Workshop is seriously a game-changer for us! I'm constantly blown away by how this tool solves our needs and keeps getting better with each update."
Jennifer
Communications & Media Manager, Silver Eagle
See how Workshop can boost engagement with your internal comms!
FAQs
- What is Workshop’s ghostwriting feature for internal email?
-
Ghostwriting lets your communications team draft and send polished, on-brand internal emails that appear to come directly from executives or department heads—so leadership messages land with more trust and impact while you still drive the workflow from Workshop’s internal communications platform.
- How does ghostwriting boost open rates and employee engagement?
-
Employees are far more likely to open, read, and act on a message that comes from a recognizable leader. Sending internal emails “from” the CEO or a department VP routinely lifts opens and clicks, giving you a quick win for engagement metrics you can surface in Workshop’s analytics dashboard.
- Can I control who’s allowed to ghostwrite or change the “from” line?
-
Yes. Granular user-permission settings let admins decide exactly who can ghostwrite, which distribution lists they can use, and whose name can show in the sender field—keeping your internal comms platform secure and compliant.
- How are replies managed when I send on someone else’s behalf?
-
You control the reply-to address. Route responses to your own inbox (or any shared mailbox) so leaders stay clutter-free while you capture valuable feedback.
- What analytics do executives receive after a ghostwritten send?
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Workshop’s engagement reports — opens, clicks, heat-map click tracking, and more — can be shared or exported so leaders immediately see how their communications are landing with employees.
