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Personalize your emails effortlessly
Workshop makes it easy to create personalized,
relevant, and engaging emails tailored to your employees.
Whether it’s customizing content by location, translating emails into multiple languages, or managing segmented lists, Workshop’s personalization features are built to help you connect with your team in meaningful ways.
An overview of our personalization features
Add merge tags
Go beyond first names and greet employees by role, location, or other details that matter (both in the email copy & subject lines).
Audience segmentation
Display specific content to different groups of employees based on list membership!
Learn more
Translation with AI
Employees can view emails in their preferred language with one click.
Learn more
Two-way comms with SMS
Get real-time replies and have interactive text message conversations with employees.
Learn more
"Personalization in internal comms isn’t just about adding someone’s first name to an email. When employees see content that feels relevant to them, they’re more likely to read it, engage with it, and act on it.”
Jamie Bell
CMO
Practical ways to use
personalization in your internal comms
Here are some of the best ways
companies are personalizing content within Workshop:
Pull in specific fields from your HRIS
From first name, to exemption status, to t-shirt size…whatever data you have in your HRIS, you can now pull into your emails for each employee.
Add local info to your employee newsletters
Create variations of a local events calendar in your email to display to employees based on their location, without needing to create several different versions.
Customize content for open enrollment or other programs
You can easily display content differently based on whether the employee’s chosen plan is changing (or not)!
Don’t just take our word for it!
“I truly enjoy the dynamic features Workshop is frequently adding, including GIF and stock image options, as well as audience insights.”
Brianna
Corporate Communications Coordinator, Signature Performance
“It is not an exaggeration to say that internal mass emails went from something that our community went from "loving to hate" to a new methodology that recipients just ... loved!”
Rebecca
Director of Creative Services, Public Affairs, & Marketing, Hope College
“I don’t know how it works, but it just *beep boops* in Workshop. It’s magic.”
Haleigh
Senior Manager of Corporate Communications, Hudl
Create engaging emails that feel custom-built for your employees!
Schedule a short demo of Workshop today.
FAQs about personalization
- What does “email personalization” mean inside Workshop?
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Workshop lets internal communicators tailor every message to each employee—showing location-specific content, language preferences, and list-based variations—so emails feel relevant and engaging instead of one-size-fits-all.
- Can I show different blocks of content to specific employee groups?
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Yes. Audience segmentation lets you display (or hide) sections based on list membership—perfect for sending one newsletter that automatically swaps local events or policy updates by region or department.
- How do merge tags work, and which employee details can I insert?
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Simply add merge tags (no coding required) to pull any field synced from your HRIS — first name, role, office, even T-shirt size — directly into the subject line or body.
- Does Workshop support multilingual internal emails?
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Absolutely. With one click, employees can view your email in their preferred language thanks to built-in AI translation.
- Can I schedule emails by each employee’s time zone?
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You can: just choose “time-zone sending” and Workshop delivers at (for example) 9 a.m. local time for every recipient — boosting open rates without extra list work.
