Latest News for: adweek

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OpenAI’s Ad Offering Is a Last Resort, and It Still Won’t Save the Company

Adweek 22 Jan 2026
If revenue were the only measure, Sam Altman would be the most successful CEO since the invention of electricity. But profit is the metric that ultimately counts ....
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TechMagic: AI Ads, Data Center Labor, Skilled Trades, XR Training, and Spatial Web

Adweek 22 Jan 2026
The AI conversation has moved decisively beyond productivity-focused generative models ....
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The Lego Group Is Revolutionizing the Iconic Toy With Screen-Free Interactive Play

Adweek 21 Jan 2026
On long-cycle R&D product development, and how creativity and AI leadership are shaping the future of play ....
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From Hooters to Building a Health Empire at AG1 with Kat Cole

Adweek 20 Jan 2026
How the CEO took the wellness brand from DTC to global markets ....
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Trust Yourself First: Bozoma Saint John on Leading Without Permission

Adweek 16 Jan 2026
Lessons in power and pivoting from a marketer turned entrepreneur ....
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The Proven Playbook for Cultural Relevance at Georgia-Pacific With Laura Knebusch

Adweek 16 Jan 2026
How Georgia-Pacific’s 100-year legacy became its competitive edge ....
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Jury Opportunities Open for 2026 ADWEEK Awards

Adweek 14 Jan 2026
ADWEEK is putting out a call to nominate yourself or a colleague for one of our various 2026 awards juries. You can complete the form below or access it here ....
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The $1,000 Gucci T-Shirt Problem

Adweek 14 Jan 2026
Boom or bust, luxury brands traditionally do well. But change is in the air ....
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Bausch + Lomb’s John Ferris on Making Science Approachable

Adweek 13 Jan 2026
Plus, reducing in-store friction and winning in the AI commerce era ....
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Digital Glow-Up: Unilever Blends AI, Creators, and Culture to Build Desire at Scale

Adweek 13 Jan 2026
Blending creativity, cultural insight, and AI into a living content engine ....
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Mark Ritson Launches His MiniMBA in Marketing With ADWEEK

Adweek 12 Jan 2026
Mark Ritson is launching the ADWEEK MiniMBA in Marketing this April, a ten-week, MBA-level program designed for senior managers who either never received proper marketing training or need a serious refresher ....
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How Brands Rewrite the Rules for the Opt-Out Generation

Adweek 12 Jan 2026
This post was created in partnership with Cash App Key takeaways As Gen Z opts out of traditional paths—from careers and advertising to how they build identity and community—brands must ....
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The Convergence of Brands and Commerce

Adweek 12 Jan 2026
This post was created in partnership with SmartCommerce Key takeaways When consumers see products they want across various media platforms, they often want to just click and purchase, not comparison ....
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Building Consumer Trust in the Age of Accountability

Adweek 12 Jan 2026
This post was created in partnership with Chase Media Solutions Key takeaways What does it mean to build consumer trust in an era of data overload and cultural fragmentation? Today’s ....
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Advertisers, Does Gaming Have Your Attention Yet?

Adweek 12 Jan 2026
This post was created in partnership with Xbox Will Pac-Man one day chomp on branded fruit? That may be a stretch, but gaming is providing advertisers with new opportunities to ....

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