Latest News for: iab

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IAB Launches Authorized Assessor Program in Connection with IAB Diligence Platform and FTI Consulting

PR Newswire 21 Jan 2026
21, 2026 /PRNewswire/ -- The Interactive Advertising Bureau (IAB) today announced the IAB Authorized Assessor Program, a new initiative that provides standardized and streamlined diligence services for IAB members.
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IAB Tech Lab Announces Event and Conversion API (ECAPI) For Public Comment

PR Newswire 20 Jan 2026
20, 2026 /PRNewswire/ -- IAB Tech ... "ECAPI is about reducing friction and creating a shared foundation the industry can actually build on," said Anthony Katsur, CEO, IAB Tech Lab ... SOURCE IAB Tech Lab.
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IAB Releases Industry's First AI Transparency and Disclosure Framework to Guide Responsible Advertising in a Generative-AI Landscape

PR Newswire 15 Jan 2026
New IAB Research Shows Disconnect Between Advertiser Optimism and Consumer Sentiment Towards AI-Generated Ads ... In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions ... Founded in 1996, IAB is headquartered in New York City.
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Are You Using the Right IABS Form (TREC - Texas Real Estate Commission)

Public Technologies 07 Jan 2026
The updated Information About Brokerage Services (IABS 1-2) is required for use as of January 1, 2026. The changes to the IABS notice are due to Senate Bill 1968, effective January 1, 2026, which adds ...
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IAB Tech Lab Unveils Agentic Roadmap for Digital Advertising

PR Newswire 06 Jan 2026
"IAB and IAB Tech Lab have always been incredible leaders in their focus on interoperability, giving the industry a common foundation to scale responsibly," said Ryan McConville, EVP, Chief Product ...
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Brazilian steel risks collapse amid Chinese imports: IAB

Kallanish Commodities 18 Dec 2025
The Brazilian steel industry is undergoing a significant crisis caused by record-high imports from China. These ....
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IAB Tech Lab Announces CTV Ad Portfolio and Updated Guide to Programmatic CTV

PR Newswire 11 Dec 2025
11, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its new CTV Ad Portfolio along with a major update to the Guide to Programmatic CTV ... SOURCE IAB Tech Lab.
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Kevin Bacon and Bozoma Saint John Among Headliners for IAB 2026 Summit

Adweek 04 Dec 2025
IAB's agenda for ALM 2026 includes Kevin Bacon, Nissan US CMO Allyson Witherspoon, and Bozoma Saint John ....
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IAB Tech Lab Releases Deals API to Standardize Programmatic Deal Sync

PR Newswire 04 Dec 2025
4, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the release of version 1.0 of a Deals API for public comment ... SOURCE IAB Tech Lab.
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IAB Unveils Powerhouse Annual Leadership Meeting Agenda Featuring Global AI Advisor Zack Kass, Award-Winning Actor Kevin Bacon, Creator & Entrepreneur Remi Bader, and Nissan U.S. CMO Allyson Witherspoon

PR Newswire 04 Dec 2025
IAB 2026 Events ... "We're entering 2026 and it's an entirely different environment from years past," said David Cohen, CEO, IAB ... IAB NewFronts ... Hybrid IAB PlayFronts ... In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions.
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Primis Achieves Open Measurement SDK Web Video Integration Certification from the IAB Tech Lab for the Third Consecutive Year

PR Newswire 25 Nov 2025
25, 2025 /PRNewswire/ -- Primis, the video discovery platform, has once again achieved Open Measurement SDK Integration Validation Compliance from the IAB Tech Lab, with its latest certification confirmed as of October 20, 2025.
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NZME Claims Double Win At IAB Awards, Retains Media Publisher Of The Year Crown

Scoop 21 Nov 2025
The annual IAB New Zealand Digital Advertising Awards recognise, celebrate and champion the digital advertising industry and its most outstanding organisations and practitioners ....
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Creator Economy Ad Spend to Reach $37 Billion in 2025, Growing 4x Faster than Total Media Industry, According to IAB

PR Newswire 20 Nov 2025
"Leveraging the creator economy to connect with audiences is no longer experimental for marketers — it's essential," said David Cohen, CEO, IAB ... In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions.
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IAB Launches Technical Standard for Faster, AI Agent-Friendly Ad Auctions

Adweek 13 Nov 2025
The new Agentic RTB Framework was developed in partnership with a coalition including WPP, The Trade Desk, Index Exchange, and others ....
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IAB Tech Lab Announces Agentic RTB Framework (ARTF) v1.0 for Public Comment

PR Newswire 13 Nov 2025
13, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of Agentic RTB Framework (ARTF) v1.0 for public comment ... SOURCE IAB Tech Lab.
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