20, 2026 /PRNewswire/ -- IAB Tech ... "ECAPI is about reducing friction and creating a shared foundation the industry can actually build on," said Anthony Katsur, CEO, IAB Tech Lab ... SOURCE IAB Tech Lab.
New IAB Research Shows Disconnect Between Advertiser Optimism and Consumer Sentiment Towards AI-Generated Ads ... In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions ... Founded in 1996, IAB is headquartered in New York City.
The updated Information About Brokerage Services (IABS 1-2) is required for use as of January 1, 2026. The changes to the IABS notice are due to Senate Bill1968, effective January 1, 2026, which adds ...
"IAB and IAB Tech Lab have always been incredible leaders in their focus on interoperability, giving the industry a common foundation to scale responsibly," said Ryan McConville, EVP, ChiefProduct...
11, 2025 /PRNewswire/ -- IABTech Lab, the global digital advertising technical standard-setting body, today announced the release of its new CTV Ad Portfolio along with a major update to the Guide to Programmatic CTV ... SOURCE IAB Tech Lab.
4, 2025 /PRNewswire/ -- IABTech Lab, the global digital advertising technical standards-setting body, announced today the release of version 1.0 of a Deals API for public comment ... SOURCE IAB Tech Lab.
IAB 2026 Events ... "We're entering 2026 and it's an entirely different environment from years past," said David Cohen, CEO, IAB ... IAB NewFronts ... Hybrid IAB PlayFronts ... In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions.
The annual IABNew ZealandDigital Advertising Awards recognise, celebrate and champion the digital advertising industry and its most outstanding organisations and practitioners ....
"Leveraging the creator economy to connect with audiences is no longer experimental for marketers — it's essential," said David Cohen, CEO, IAB... In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions.
13, 2025 /PRNewswire/ -- IABTech Lab, the global digital advertising technical standard-setting body, today announced the release of Agentic RTBFramework (ARTF) v1.0 for public comment ... SOURCE IAB Tech Lab.