RC Willey Privacy Statement
Last Updated: February 2026
Welcome to RC Willey! Protecting your personal information is the utmost priority for us. We want you to feel at ease when visiting RCWilley.com. This Privacy Statement explains how RC Willey Home Furnishings ("RC Willey," "we," "us," "our") collects, uses, stores, and shares information when you:
- Visit or use our website at https://www.rcwilley.com or our mobile application;
- Purchase our products or services;
- Visit our store locations;
- Communicate with us by any method; or
- Interact with us through service providers and other third parties.
Please review this Privacy Statement carefully before providing information to RC Willey.
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Acknowledgement & Updates
By accessing or using our website, products, services, or stores—or by communicating with us—you acknowledge that you have read and understood this Privacy Statement. If you do not agree, please discontinue use.
We may update this Privacy Statement periodically. Updates will appear on this page and, where appropriate, be communicated by electronic means. Continued use after changes are posted constitutes acceptance.
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Children’s Privacy
We are committed to protecting the privacy of children. Our website is not intended for children under 16, and we do not knowingly collect personal information from those we know are under 16. If you believe a child has provided us with their information, please contact privacy@rcwilley.com.
Parents and guardians are encouraged to supervise their children's online activities.
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Key Definitions
Personal Information (PI)
PI is information that identifies, relates to, describes, or could reasonably be linked to a specific individual or household. It does not include publicly available, deidentified, or aggregated data.
Sensitive Personal Information (SPI)
SPI includes, but is not limited to:
- Social Security numbers, driver’s license numbers, state IDs, or passport numbers;
- Financial account credentials combined with security codes or passwords;
- Precise geolocation;
- Racial/ethnic origin, religious or philosophical beliefs, union membership;
- Email, mail, or text content (unless we are the intended recipient);
- Genetic and biometric data;
- Information concerning health, sex life, or sexual orientation.
SPI is not retained beyond what is necessary to fulfill a financing obligation.
PI and SPI are never sold or used for marketing
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Information We Collect
We may collect the following categories of personal information depending on your interaction with us:
- Contact Information: Name, addresses, email, phone number.
- Account Credentials: Username, password, security questions.
- Demographic Information: Age, gender, ZIP code, income, employment history.
- Billing & Payment Information: Payment card data, bank details, and related payment information.
- Profile Information: Preferences, purchase history, interests.
- Employment or Applicant Information: For current or former employees and job applicants.
- Financing Information: Additional data required for RC Willey financing accounts.
- Communications Content: Emails, messages, support chats, call recordings, reviews, and public posts.
- Store Surveillance Footage: Video without facial recognition or tracking.
- Automatically Collected Information: Device, IP address, browser type, access times, usage data, and analytics information via cookies and similar technologies.
- Third-Party Information: Data used for fraud prevention, credit checks, address verification, and authentication.
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Messaging (SMS/Text):
- When using our Messaging Services, you provide RC Willey with your phone number and/or email address for use in marketing communications. When you send messages via the Messaging Service, we will also collect your messaging history and any information included in those messages. No mobile information will be shared with third parties/affiliates for marketing purposes. Message frequency will vary. Message & data rates may apply, see your carrier for details. Reply STOP to halt all Messaging communications or get help with Messaging by emailing support@rcwilley.com
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How We Collect Information
We collect personal information in a variety of ways;
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Directly from you
Including when you register an account, make a purchase, participate in promotions, communicate with us, submit forms or surveys, or post public content (“User Contributions”).
User Contributions (UGC or User-Generated Content) are posted at your own risk.
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Automatically
As you navigate our website (via cookies, beacons, pixels, scripts, and similar technologies).
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In-store
Through transactions and security cameras.
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From third parties
Including business partners and service providers.
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How We Use Information
We may use personal information to:
- Provide, operate, and improve our website, app, and products;
- Process transactions and deliver orders;
- Manage accounts and payments;
- Personalize user experience;
- Communicate with you;
- Provide customer support;
- Detect and prevent fraud or illegal activity;
- Conduct research and analytics;
- Measure advertising effectiveness and personalize ads (where permitted);
- Support business transactions (mergers, acquisitions, etc.); and
- Comply with law and respond to legal requests.
- Cookies enable personalization of your experience on the Messaging Service (e.g., sending you personalized text messages such as shopping cart reminders). See the below section on "Cookies & Related Technologies" for more details.
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How We Share Information
We may share personal information as follows;
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With Your Consent
Including written, electronic (click-through), verbal, or mobile/SMS consent.
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With Service Providers & Business Partners
Including payment processors, shipping partners, customer service and communications providers, law firms and auditors, marketing and analytics providers, fraud-prevention partners, and technology and security vendors.
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For Legal Compliance & Protection
We may disclose personal information to comply with obligations, enforce agreements, or protect rights and interests.
We do not sell your data.
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Third-Party Websites
Third-party sites linked from our website operate independently and have their own privacy policies. We are not responsible for third-party practices.
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Social Sign On (Apple, Google, Facebook)
If you use Social Sign On, you authorize the provider to share certain information (e.g., name, email, unique identifier). We do not receive your third-party password.
If you use Social Sign On with an email that matches an existing RC Willey account, the accounts may be linked.
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Mobile Wallet Payments (Apple Pay / Google Pay)
Mobile wallet transactions use tokenization. We do not receive or store full payment card numbers.
Refunds for mobile wallet purchases are returned to the original payment method. Processing time depends on your wallet provider and financial institution.
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Account Deletion & Re-Registration
Upon valid request, we delete or anonymize your personal information and instruct service providers to do the same, consistent with applicable laws such as the CRPA.
If you later create a new account, it will be treated as a new customer profile; deleted personal information will not be restored.
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Session Replay Analytics & Support Chat Logs
We may use session-replay analytics to diagnose issues and improve user experience. These tools:
- Record interactions like clicks and scrolls;
- Exclude sensitive fields (passwords, payment info, personal messages); and
- Operate only with your consent.
Podium -powered chat/SMS interactions may be logged for support and training
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Cookies & Related Technologies
We use cookies, beacons, pixels, and similar tools for site functionality, analytics, personalization, and advertising (where permitted).
Cookie Types
- Essential Cookies: Essential for site functionality.
- Preference Cookies: Remember choices and improve experience.
- Marketing Cookies: Deliver relevant ads and measure performance.
Beacons in emails help measure engagement. You may disable these via your device tools.
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Data Security
We take commercially reasonable steps to protect personal information. No system is fully secure. If you suspect unauthorized activity, contact us immediately.
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Data Retention
We retain personal information as long as necessary for business, legal, and regulatory purposes. Financing-related data may be subject to retention requirements under laws such as the Fair Credit Reporting Act (FCRA).
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State-Specific Privacy Rights
State consumer privacy laws may provide additional rights regarding personal information. Some laws do not apply to certain information, including information subject to the Gramm-Leach-Bliley Act (GLBA) or FCRA. These disclosures may not apply to certain data collected in connection with applicants for or recipients of financial products and services for personal, family, or household purposes.
Residents of states including CA, CO, CT, DE, FL, IN, IA, KY, MD, MN, MT, NE, NH, NJ, OR, RI, TN, TX, UT, and VA may have rights to:
- Confirm whether we process personal information;
- Access and delete personal information;
- Correct personal information (except IA and UT);
- Data portability
- Opt out of targeted advertising (except IA), sales, and certain profiling (except IA and UT); and
- Limit or require consent for certain sensitive data processing.
These rights may be limited where permitted by law.
Submit a request here -
Your Choices (Cookies, Tracking & Preferences)
You may block cookies using browser settings (e.g., “block all cookies”), though some features may not function.
If your browser sends a recognized privacy signal, we treat it as a valid opt-out request where required.
DO NOT SELL OR SHARE MY INFORMATION
Necessary Cookies Always Active. These are required for our site to function Optional Cookies, Advertising Cookies and Other Advertising-Related Information Sharing Our website may collect activity across different sites; you may opt out by contacting us via the methods below.
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Accessibility
To request this Privacy Statement in an alternative format, contact us using the methods below.
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Contact Us
If you have questions or concerns about this Privacy Statement or our privacy practices:
- Phone (Toll-Free): 1-800-429-7473
- U.S. Mail: RC Willey Corporate Offices ATTN: Privacy Manager 2301 S 300 W Salt Lake City, UT 84115
- Email: privacy@rcwilley.com
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Changes
Material updates will be posted prominently. Please check this page regularly for the latest version.
