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Proven tobacco cessation. Real ROI.

Developed with Mayo Clinic, EX Program by Truth Initiative offers the only quit-tobacco solutions proven to reduce tobacco use and support long-term success for all ages.

Whatever your goal—reducing healthcare costs, improving productivity, delivering results to clients, improving population health outcomes, or helping young people quit tobacco—EX Program delivers.

Whether you're an employer, benefits consultant, health plan, or public health organization, EX Program produces measurable impact, real behavior change, and long-term success.

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For employers with fewer than 2,500 U.S.-based employees

$6,000 per year

15 users + option for more
Users age 18+
Full EX Program experience for participants
Client Success call for launch and annual review
Ongoing Client Success support via email
3 comprehensive, self-service promotional campaigns
8 emails sent to participants to boost participant engagement and program enrollment (required)
HIPAA compliant
Aggregate performance reporting via digital dashboard accessible anytime. Individual data available if using incentive/surcharge

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Essentials

For public health organizations

Custom pricing

Unlimited users
Users age 13+
Quit plan, online community, text messaging, and discounted Blip quit medication* for participants
Ability to add customized keyword texts to promote local resources and information
Strategic Client Success support for launch, data reviews, and best practices
2 self-service co-branded promotions; tailored multimedia campaign available for additional fee
Not HIPAA compliant
Aggregate enrollment reporting through keyword and zip code location via digital dashboard accessible anytime

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*Blip products available to age 18+ only