dynamic digital strategies for content and commerce

Based in Asheville, NC, we partner with clients across the region and around the country to design, develop, and launch cohesive digital strategies.
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dynamic digital strategies for content and commerce

Planning integrated web, mobile, and social strategies to foster organic engagement and regenerative growth!

Digtial Strategy Works has collaborated with these fine SMBs, nonprofits, universities, and corporations.

 
Hip Hop Museum
Picsart
Three Ships
User Experience Professionals Association
Mountain BizWorks
UNC Chapel Hill
All in One SEO Pack
Save The Great South Bay
OM Sanctuary
Sen Sakana
67 Biltmore
Posana Restaurant
 

strategy first

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As a digital strategy agency, we partner with clients across industries to design, develop, and launch cohesive digital strategies. From responsive web and mobile experiences to integrated social, marketing, multimedia, and content initiatives, we craft solutions that amplify brand impact and drive revenue growth.

Schedule a 30-minute, no-obligation consultation to explore your roadmap for increased traffic, engagement, and revenue.

We were looking for a vendor to help us with digital marketing. Digital Strategy Works helped us develop a digital marketing strategy and set up the processes for our MailChimp campaigns. We had no processes in place before we engaged with Digital Strategy Works. Tony has shown us how to manage our marketing campaigns properly and helped us develop a comprehensive strategy, which positively impacted our sales. They were excellent communicators and met our deadlines.

Michael Torberet

Former CEO, All In One SEO

web design

websites

We innately understand the power of a captivating website. For over 15 years, we have lead the design and development of elegant, professional, and highly customized, mobile-responsive and SEO-friendly WordPress® website experiences transforming our client's visual identify on the web.

performance

We implement technical web optimiztion methodologies to speed up WordPress® websites into fast loading web experiences to improve search rankings and help website visitors find what they are looking for quickly and efficiently.

analytics

We employ Google Analytics®, a system that helps businesses measure and analyze website and app traffic and engagement, It provides insights into customer behavior and can help improve marketing ROI

digital strategy

seo

At Digital Strategy Works, we know that great SEO starts with a strong foundation. We focus on on-page and technical SEO to ensure your WordPress® website is optimized for search engines and delivers an exceptional user experience. From crafting engaging meta content to enhancing site speed and mobile responsiveness, our strategies are designed to boost your brand’s visibility and drive meaningful results.

crm

We specialize in implementing and optimizing HubSpot® CRM to streamline your customer relationship management. From lead tracking and pipeline management to automation and analytics, we help you leverage HubSpot®’s powerful tools to nurture relationships, improve sales processes, and drive business growth.

paid media

We plan and execute targeted paid media campaigns across Google, Facebook, LinkedIn, X, and other social platforms to maximize your reach and ROI. Additionally, we design and manage traditional banner ad campaigns and collaborate with an out-of-home advertising firm to deliver impactful, multi-channel marketing strategies that connect with your audience wherever they are.

marketing automation

We design and execute targeted email marketing automation campaigns that connect with your audience and drive results. From crafting personalized, engaging content to setting up automation workflows and analyzing performance, we help you turn email into a powerful tool for nurturing leads, boosting engagement, and increasing conversions.

social media

We create and manage social media strategies that drive engagement and build brand loyalty. From content planning and scheduling to community management and analytics, we help you connect with your audience on platforms like Facebook, Instagram, LinkedIn, X, and more. Our goal is to amplify your message, foster meaningful interactions, and deliver measurable results.

SMS & Messaging

Reach your audience instantly with targeted SMS messaging campaigns. We help you craft personalized, time-sensitive messages that drive immediate action. Whether it’s promotions, updates, or customer support, our SMS solutions ensure your brand stays connected with customers, delivering high-impact communication directly to their mobile devices.

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ecommerce

We provide powerful eCommerce tools for WordPress®, including WooCommerce®, to help you market and sell products—whether they’re your own or affiliate products. From seamless online stores to payment integrations and inventory management, we build customized solutions that enhance the shopping experience, drive conversions, and grow your revenue. Let us help you turn your WordPress® site into a high-performing eCommerce powerhouse.

advertising

we help clients unlock new revenue streams through strategic digital advertising on their websites and blogs. We implement and optimize Google AdWords® campaigns and integrate partner banner, audio, and video ad networks to maximize monetization potential. From targeted banner ads and sponsorships to dynamic audio and video ads, we identify the best advertising opportunities that align with your brand and audience—ensuring revenue growth without compromising user experience.

online payments

We integrate seamless payment processing solutions to ensure smooth transactions on your website. Whether through Stripe®, PayPal®, or Square®, we provide secure and reliable payment gateways that support a variety of payment methods. Our solutions are designed to optimize your eCommerce experience, ensuring fast, safe, and convenient transactions for your customers.

content

live & on-demand streaming

We help startups, entrepreneurs and businesses create, broadcast, and manage live and on-demand streaming experiences across platforms like YouTube®, Twitch®, Vimeo®, and Mixcloud®. Whether originating a live broadcast or simulcasting across multiple platforms, we ensure high-quality production and seamless distribution. We also produce audio and video content for on-demand webcasts, giving your audience flexible access to your content. With deep expertise in music streaming rights and licensing, we help businesses navigate the legal complexities of broadcasting copyrighted content, ensuring compliance and protection.

podcasting solutions

We help businesses and creators plan, produce, and distribute high-quality podcasts that engage audiences and build brand authority. From recording and editing to publishing on platforms like Apple Podcasts®, Spotify®, and Google Podcasts®, we manage the entire production process. We also provide strategic guidance on content development, audience growth, and monetization. Whether you're launching a new podcast or optimizing an existing one, we ensure a professional, seamless experience that amplifies your voice and message.

web content and publishing

we help businesses create, manage, and optimize web content that informs, engages, and drives conversions. From compelling blog posts and in-depth website pages to SEO-friendly articles and landing pages, we craft content that enhances your brand’s digital presence. Our strategic approach ensures your content is not only well-written but also optimized for search engines, readability, and user experience—helping you attract and retain your audience while improving online visibility.

collaboration

team communication

We help streamline internal communication by implementing tools like Slack® to foster collaboration and enhance productivity. By integrating Slack® into your workflow, we enable seamless communication across teams, departments, and projects. Whether it’s real-time messaging, file sharing, or automated notifications, we ensure your team stays connected and efficient, driving better results and faster decision-making.

project management

At Digital Strategy Works, we help small businesses and entrepreneurs streamline workflows by implementing modern time tracking and project management SaaS solutions like Basecamp®, Trello®, Asana®, and HarvestApp®. These tools improve team collaboration, enhance productivity, and ensure projects stay on track with clear deadlines, task assignments, and real-time progress tracking. By integrating the right software into your workflow, we help you save time, reduce inefficiencies, and focus on growing your business.

customer support solutions

At Digital Strategy Works, we help small businesses and entrepreneurs enhance customer service by implementing modern customer support SaaS solutions like Zendesk® and HubSpot®. These platforms streamline support workflows, improve response times, and provide powerful ticketing, live chat, and automation features to ensure seamless customer interactions. By integrating the right tools, we help you deliver exceptional support, boost customer satisfaction, and build long-term brand loyalty.

hosting & security

hosting WordPress® websites

Starting at $149 per month, our premium hosting and maintenance service plan ensures your WordPress® website remains secure, high-performing, and up-to-date

weekly website maintenance

we help businesses implement and optimize customer support software to deliver efficient, responsive, and high-quality service. Whether you need a ticketing system, live chat, or knowledge base, we integrate ZenDesk® and HubSpot® Service Hub to streamline support operations and enhance customer satisfaction.

website security

We implement industry-leading security solutions to fortify your site, safeguard your data, and ensure uptime. We leverage Sucuri® and integrate Cloudflare®'s DDoS protection, a global CDN for faster load times, and basic security enhancements, and two-factor authentication (2FA) to prevent unauthorized logins. Upon request, we also configure advanced firewalls to block suspicious traffic and mitigate cyber threats.

google reviews

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Betsy O'Leary
3 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I met Tony with Digital Strategy Works through the Mountain BizWorks coaching program, and I cannot recommend him highly enough. Tony has an incredible ability to take complicated topics—websites, hosting, plugins, digital platforms, and online strategy—and explain them in a way that is practical and easy to understand. He is patient, thorough, and genuinely wants you to understand the “why” behind his recommendations. I have never once felt uncomfortable asking a question or asking him to explain something again. What I appreciate most about Tony is his honesty and transparency. He doesn’t oversell, overcomplicate, or exaggerate what he or a particular service can provide. In fact, his guidance has helped me make better decisions and has saved me money. Tony is knowledgeable, approachable, down-to-earth, and someone I trust. Whether you need a digital coach to help you understand your options or an expert to handle a project, I would highly recommend Tony and Digital Strategy Works.
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Jill Kichefski
772 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I highly recommend Tony Zeoli for your small business digital strategy needs! We are grateful for the skilled guidance he provides to Mountain BizWorks business coaching clients towards achieving their goals and know he can support so many others with his years of expertise!
Posted on Google Google
Annie Woods
774 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Anthony Zeoli is probably one of the most dedicated coaches and mentors in the space of digital marketing I have encountered. As a Mountain BizWorks coach he constantly goes above and beyond to support his coachees, delivering detail follow emails with notes, and connecting them with external resources. It is truly a pleasure to engage with such a giving a professional expert.
Posted on Google Google
Lori Davis
3142 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I manage the website for 67 Biltmore, and since day 1 Tony Zeoli and Digital Strategy Works helped us get online with a new website and email services through Google. The company has managed out hosting without incident since launch. DSW has played an integral role in teaching us how to optimize WordPress for search and social media. When we were struggling with search for our catering business, Tony optimized our onsite SEO using page speed optimization and other techniques, resulting in page 1 for keywords specific to our catering business, resulting in new business and revenue. Tony is always on call when I need him and continues to help me understand Google and Wordpress. I appreciate him always being available and helping with even the silliest questions.
Posted on Google Google
Emilios Papanastasiou
3728 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Tony is the man! He has created two fantastic websites for my businesses, with outstanding attention to detail. He makes sure everything is just as you want it, incorporating the right functionality and eye appeal a successful website needs. His knowledge of SEO is an irreplaceable asset. He is my go-to guy for anything and everything web related!
Posted on Google Google
peter pollay
3731 days ago
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
We couldn't be happier with the service and knowledge provided by DSW. We accomplished a beautiful overhaul of our entire site with the addition of a slick mobile responsive site. We've seen a vast improvement in our web traffic in general with major leaps in growth by mobile users.
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🎧 Broadcast Better with Bespoke WordPress Solutions for Radio, Livestreaming & Social Audio

From local radio stations to independent livestreamers and audio-first communities, we specialize in building powerful, WordPress-based broadcast platforms.

Using tools like Radio Station PRO by netmix® and Stream Player PRO by netmix®, we help you take full control of your content, scheduling, audio playback, and your broadcast team’s workflow.

insights, and strategies

Clearly Better Days CBD Oil Ecommerce Site Enhancements

Clearly Better Days CBD Oil Ecommerce Site Enhancements

Clearly Better Days, a CBD oil company based in the New England area with CBD products for people and pets sold both in physical retail locations and online with WooCommerce (an e-commerce plugin for WordPress) are in a growth phase. The company needed to make immediate functional changes to their website for a variety of business and compliance reasons.

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portfolio

Posana Restaurant

Posana Restaurant

We executed a sophisticated, two-phase WordPress redesign for this upscale Asheville eatery to reflect its elegant, modern interior and unique brand. We implemented an ACF-managed menu system and performed advanced Google Search Optimization, resulting in a highly coveted Page 1 listing and Top 3 “Local Pack” ranking for high-value local keywords, driving both aesthetic quality and crucial customer acquisition.

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Living Medicine Institute

Living Medicine Institute

Living Medicine Institute, a pioneering training practice led by experienced Ketamine Therapy specialists, embarked on an ambitious journey to share their invaluable knowledge through an online training program and an exclusive members-only support group. Their mission was clear: to empower other professionals with the expertise needed in this specialized field.

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The Hip Hop Museum

The Hip Hop Museum

The Hip Hop Museum’s essential website redesign and development project had regrettably stalled. This was largely due to the absence of an experienced WordPress product manager who could bridge the gap between design aspirations, technical implementation, and effective content strategy,

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67 Biltmore Eatery & Catering

67 Biltmore Eatery & Catering

67 Biltmore Eatery & Catering was a beloved downtown Asheville establishment, known for its delicious daily specials and robust full-service catering business. However, their initial online presence, built with a budget-conscious approach, was severely hindering their growth.

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AMS Communications PR

AMS Communications PR

Here's a case study for AMS Communications PR, written from the perspective of Digital Strategy Works for their portfolio: Case Study: Refreshing the Digital Voice for AMS Communications PR Industry: Boutique Public Relations AgencyLocation: Bedford, Massachusetts The...

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