Cost effective way to build a viral waiting list

LaunchList v1 is a one-time payment per project: $19 for Launch (500 submissions) and $79 for Grow (10,000 submissions), with no renewal. LaunchList v2 is a separate, subscription-priced product in private beta from $29 a month. The matrix above compares v1, which is the product you can buy today.

Not in v1. v1 offers webhooks and Zapier on the Grow tier for programmatic work. LaunchList v2 adds a public REST API with a published OpenAPI spec, scoped API keys and signed webhooks with delivery logs and retries; v2 is in private beta.

Yes. LaunchList v1 is free up to 100 submissions, with referral management included. LaunchList v2 has a $0 Free plan covering 250 contacts with CSV import and export, though it does not send campaign email. Free tiers for the other tools are shown in the matrix above.

It depends on how long the list will run. LaunchList v1 is priced per project as a one-time payment, so a finite launch does not turn into a recurring bill. The subscription tools in the matrix above bill every month for as long as the waitlist is live, which is usually the better deal when a waitlist runs continuously or needs ongoing email and referral marketing.

LaunchList v2 is a ground-up rebuild of LaunchList. It is the same kind of product, pre-launch waitlist software for founders, rebuilt so that the whole launch runs on one set of data: a hosted launch page, verified signups, referrals and rewards, email campaigns, beta access and analytics in one place. It is priced as a monthly or quarterly subscription and is currently in private beta, open by application, with seats released in small batches. LaunchList v1, the one-time product compared on this page, stays live and unchanged.

Not yet. v2 is application-only during the private beta and no public launch date has been announced. There is no beta fee and no card is required to take part: a beta workspace can run on the $0 Free plan for up to 250 contacts.

Free is $0 for 250 contacts, Launch is $29 a month, Grow is $89 a month and Scale is $199 a month. Quarterly billing works out roughly 15 percent cheaper than three monthly payments, and there is no annual plan during the beta. These are beta prices and may change after the beta.

Yes, two things, and both are live in the beta and free while it lasts. AI page creation drafts your launch page from a description of your product or a few questions, and Ask LaunchList answers questions about your project, your audience or how LaunchList works, with sources. v2 also ships an MCP server, so an AI agent you already use can read and act on your project with per-agent consent you can review and revoke. AI generation of emails and forms is not built yet. LaunchList v1 has no AI features.

No. v1 keeps running on its one-time pricing, existing embeds keep working, and paid waitlists are never deleted. Moving is opt-in and on your own timeline. Customers who paid for v1 get 30 percent off the base v2 subscription for their first three months; v1 free users do not get that discount, and nobody is grandfathered onto v2.

A hosted launch page with a visual block editor, any-identity forms where email is never required, survey forms, Contact Trust verification on every signup with referral credit that only lands once a contact is verified, rewards and points, built-in email broadcasts and branching automations from your own sending domain, controlled beta invites and access codes, segments and funnel stages, custom domains on every plan, analytics where every metric carries a benchmark, a public REST API with signed webhooks across 27 event types, an MCP server for AI agents, and AI that drafts your launch page. Zapier, Slack and open and click tracking are not in the beta yet.