Website & Brand Identity · Merchant Protocol

Your Website Has Never Generated
a Single Lead.

That’s not your fault—it wasn’t built to. Most websites are digital brochures. They look fine, do nothing, and cost you money every month. Ours aren’t.

Before we write a line of code, we research your buyers, map the questions they ask at each stage of their journey, and build a site with the SEO footprint and conversion architecture to turn strangers into leads.

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3–4
weeks to launch
100%
owned by you
$0
monthly platform fees
25 yrs
production experience

Why Most Websites
Do Nothing

If you’ve already paid someone for a website and gotten zero leads from it, you’re not alone—and you weren’t wrong to try. The problem is how most web builds work: design first, content last, strategy never.

A website fails when it’s built before anyone asked: who is this for, what are they searching, and what do they need to see before they’ll call? Without those answers, you’re building a brochure, not a sales funnel.

Template builds

Generic design, swapped logo, no brand thinking. Looks like 10,000 other sites. Ranks for nothing.

No SEO architecture

Pages aren’t structured to answer what buyers search. Google ignores them. You’re invisible.

No buyer journey

Built for the owner, not the buyer. Says what you do, not what the buyer needs to hear to hire you.

Agency disappears

Launches, invoices, gone. No content plan, no follow-through, no one to ask why it’s not working.

The Strategy

A Website That Captures Prospects
Wherever They Are

Your buyer doesn’t always show up ready to hire. Some are just starting to realize they have a problem. Some are comparing options. Some are ready to call today. Most websites only speak to the last group—and miss everyone else. We build for all three.

AWARENESS — They just found the problem
Blog posts · How-to guides · Problem-aware landing pages · FAQ content
"How do I get more leads for my business?"
↓
CONSIDERATION — They’re comparing options
Service pages · Case studies · About · Process pages · Comparison content
"Custom website vs. Wix — which is worth it?"
↓
DECISION — They’re ready to hire
Get Started · Book a Call · Quote request · Contact
"website design company near me"

Every page we build serves a specific buyer at a specific stage. That’s how a website generates leads instead of just existing.

How It Gets Built

Research First.
Build Second.

We don’t start with design. We start with your buyers—who they are, what they search, what they need to hear before they’ll call. Then we build. Every page has a job. Nothing is decoration.

01
Brand Identity Research
We learn your business: who you serve, what makes you worth choosing, and how you talk about what you do. We produce a brand voice guide that makes every page sound like a real person—not a template.
02
Customer Journey Mapping
We map every stage of your buyer’s journey: what they’re feeling, what they’re searching, and what they need to see at each step before they’ll move forward. This becomes the blueprint for your site architecture.
03
SEO Architecture & Keyword Research
We find the terms your buyers actually search at each stage of their journey. Then we design a content structure—pages, categories, blog topics—that gives Google a clear map of who you are and what you answer.
04
Design & Build
Custom WordPress build. Fast, secure, built for performance. No templates, no page builder drag-and-drop. Lead capture at every stage of the funnel. You own the code, the domain, and the hosting outright.
05
Content Plan for Compound Growth
After launch, the SEO keeps building. We hand you a documented content roadmap—topics, target keywords, buyer stage—so you or a writer can keep adding content that compounds your rankings over time.
What’s included
  • ✓ Brand voice guide
  • ✓ Customer journey map
  • ✓ Keyword research + content architecture
  • ✓ Full site design & custom WordPress build
  • ✓ On-page SEO (every page)
  • ✓ Blog architecture + 4 starter posts
  • ✓ Lead capture + CTA setup at every stage
  • ✓ Google Analytics + Search Console setup
  • ✓ Google Business Profile optimization
  • ✓ Post-launch content roadmap
  • ✓ 30-day post-launch support
Timeline: 3–4 weeks · You own everything
Proof

25 Years of Production
Websites That Work

We’ve built production websites for American Express, H&M, Papa Murphy’s, Relief Factor, Alien Gear Holsters, and dozens of small businesses across the Inland Northwest. You talk directly to Jonathon—the developer who does the research and builds the site—not an account manager.

“Word-of-mouth got you this far. A website that actually works will take you further.”
American Express
H&M
Papa Murphy's
Relief Factor
Alien Gear Holsters
Body Glove
Fit Check

Is This the Right
Service for You?

We’re honest about who we work well with. If we’re not the right fit, we’d rather tell you now than waste your time.

✓ Good fit

  • You’re a service business that gets referrals but wants inbound leads too
  • Your current website has never generated a call or inquiry
  • You’ve been burned by a cheap build and want to do it right this time
  • You want to own your website outright — no platform lock-in
  • You need a brand that matches how good you actually are
  • You want to talk to the person actually building it
  • You can invest $4K–$12K for a website that generates real ROI

✕ Not a great fit

  • You need something live this week (we need 3–4 weeks to do it right)
  • You want a $500 website — that price point produces what you’d expect
  • You’re looking for someone to maintain a site that already works fine
  • You want to build it yourself and just need design assets
  • You need e-commerce with hundreds of products (that’s a custom software project)
  • You just need a one-page landing page for an event

One new client a month
from your website changes
the math on your business.

30-minute discovery call. We learn your business, confirm fit, and tell you exactly what we’d build and what it costs. No pitch, no pressure.

>_ Book a Discovery Call All Services
Or call us: (208) 215-7734
Get Started
What are you trying to get done?

Pick the one that fits — we'll ask a few questions and get you to the right place.

No commitment required · Site down? (208) 215-7734 — we pick up.