Software doesn't get any more "in the wild" than it does in media and entertainment. Plug-ins run on musicians' laptops, video players run on set-top boxes, and high-value creative tools run wherever a customer decides to install them. None of it runs behind a data center firewall, and all of it is a target. This […]
If you're building an AAX plugin for Pro Tools and looking for the code signing tools, you've probably noticed the answer isn't immediately obvious. A lot of developers reach out to PACE first. This makes sense as PACE provides the signing tools; but the process actually starts with Avid. AAX plugins must be signed Code […]
This is the third and final article in our series on monetizing desktop software. The first part looked at pricing considerations and the second at how to sell through e-commerce channels. This part looks at how to protect your revenue and investment from pirates and reverse engineers looking to steal your intellectual property (IP). With […]
This is the second part in our series on monetizing software. Part one looked at pricing. This article focuses on how to sell through e-commerce channels. Selling desktop software has changed over the years. Traditionally, individual customers would buy a physical copy of the software and license; while selling to enterprises meant invoices, resellers, and […]
This is the first in a three part series discussing software monetization. The series will focus on the oft-overlooked area of desktop software; and starts with how to price your software. Choosing how to price your software is one of the hardest decisions you can make as a product team. Pick the wrong model, and […]
Artificial Intelligence (AI) is quietly changing how medical devices work. Not long ago, most devices simply measured and reported data. Today, many of them think locally. Thanks to embedding AI in medical devices, they can spot patterns, predict risks, and help guide treatment in real time. This shift is powered by embedded AI. Instead of […]
AI models are valuable intellectual property (IP). They often represent years of work, money, and expertise. If these models are stolen, copied, or misused, companies lose their competitive edge and revenue. At PACE Anti-Piracy, we focus on protecting software that runs on devices outside the cloud–like desktops, phones, and IoT devices. We recently launched Fusion […]
Like most technology companies, PACE has been experimenting with AI tooling to help with software development. A lot of the coding we do is deep, low-level stuff–often close the machine. This definitely tests the AI and it’s fair to say it will be a long time before AI starts to replace our engineers. That doesn’t […]
Most software developers have heard of code obfuscation. It’s a technique that takes well constructed, easy to follow code and turns it into something that is difficult to understand. The aim being to stop a reverse engineer (a hacker) from reading the compiled code (static analysis) and discovering how it works. This article introduces a […]
Not all software has the luxury of running as a service. In many cases software has to run at the edge. This is particular true in media & entertainment. For the purposes of this article, the “edge” is stretched to its widest possible sense to include on-premises servers, desktop PCs, mobile apps, and embedded systems. […]
PACE spoke about code signing at the 2024 droidcon London conference. While the talk focused on the Android platform, the key takeaways were applicable to software developers targeting any modern operating system. All Android apps must be code signed to run on a device. This is performed either directly by the developer or through Play […]
Software publishers and creative users alike recognise risks to their Intellectual Property (IP). While software publishers can use secure licensing solutions like iLok Licensing, for many of these creative users, any leak of their content will significantly impact their business’s viability. A common solution to protect content is to adopt an “air-gapped” architecture, where a […]
