Skift Intelligence launches Sept 22 at Skift Global Forum, New York. Register for your two-week trial here.
Journalism that moves travel forward,
with a research analyst built in
Skift Intelligence isn’t a separate product. It’s the engine now running underneath every Skift Pro subscription.
14 years of Skift reporting, ready to converse with the moment you log in.
The Reporting Comes First
120+ scoops and features published every month by reporters who cover nothing but travel, some of them for over a decade. Sourcing, verification, and judgment calls that no model makes on its own. Skift Intelligence is built entirely from that body of work. It has nothing to say that our journalists haven’t already reported first.
Subscription Options
Monthly
$55 /mo
Best Value, plus events access
Annual
$495 /yr
Save $165 vs monthly
Quarterly
$155 /qtr
Save $40 vs monthly
Features Available
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Powered by Skift Intelligence |
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120+ articles, scoops and features published every month |
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Track the markets with the only travel industry stock index: ST200 |
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Go deeper with Skift’s proprietary AI answer engine: Ask Skift |
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Access to subscriber-only newsletters |
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Skift Events benefits |
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Subscriber-only discounts* on in-person tickets to Skift’s global events *Only applies to full-price tickets. Other exclusions may apply. |
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Exclusive access to the livestream, recordings, audience engagement |
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What That Actually Gets You
Global coverage of what actually moves the industry
Unlimited articles covering the forces driving travel’s biggest sectors: hotels, online travel, tourism, airlines, and technology.
The only stock index built for travel
Track the markets with ST200, so competitive intel doesn’t stop at the headlines.
Briefings curated by desk, not by algorithm
Subscriber-only newsletters from Skift’s editorial teams, so you get the take, not just the feed.
A seat at the table, for less
Annual subscribers save 15% on every Skift event and get livestream access to select sessions, including Skift Global Forum.
How Skift Intelligence Works
Four steps, running quietly behind your Skift Pro subscription. You never have to think about it as a separate thing to manage.
Step 01
Proprietary content
Built on 15 years of proprietary Skift journalism, research, and data.
Step 02
ML profile
Learns your industry, your role, and your priorities over time.
Step 03
Continuous re-ranking
Re-ranks content constantly as priorities and the news cycle shift.
Step 04
Daily Brief / Ask Skift
Powers your Daily Brief, your product experience, and your Q&A.
Meet your Daily Brief
Not a homepage. Not a newsletter. A briefing.
Not a generic homepage
Every subscriber logs in to a personal greeting, built around them.
Reads like a briefing, not a scroll
From an analyst who already knows your beat.
Written for you, timestamped
A short synthesis of the day’s most relevant developments, not a raw feed.
Nine Frameworks Behind Every Verdict
Ask a strategic question and Skift Intelligence doesn’t guess. It reasons through one of nine proprietary frameworks, built from Skift’s own reporting, to give you a verdict instead of a summary.
Permission to Exist
01
Does a company keep its place in the industry when a new force sits between it and its customers?
Fault Lines
02
Of travel’s five disruptive forces, which one actually matters right now, and which are noise?
The Say-Do Gap
03
What an entity says it is doing, measured against what it has actually done.
Distribution Economics
04
Follows the money through a booking path end to end, cut by cut.
Loyalty Economics
05
What a loyalty point is really worth, and to whom, across five different perspectives.
Trend Lifecycle
06
Is a trend real, and if so, where does it sit between emerging and fading?
M&A Logic
07
What is really driving a deal, and what has to be true for it to work.
Friction
08
Does a pain point destroy value or protect it, and what happens if you remove it?
Travel Risk
09
Reads travel data as early warning for bigger trouble ahead: company, sector, or destination.
Why Not Just Ask ChatGPT?
General AI models can cite Skift’s public reporting, and Skift is the most-cited travel site across every major AI engine. But they don’t have access to what’s behind the paywall. Skift Intelligence draws exclusively on Skift’s full body of work, vetted and verified by our editors, reasoned through frameworks built for travel specifically.
Subscribing As A Team
One login doesn’t cut it for a team making decisions on the same data. Group access puts Skift Intelligence in front of everyone who needs to move on it.
One subscription, every seat
No one on your team is locked out because the login belongs to someone else.
The same intelligence, company-wide
Everyone works from the same Daily Brief and the same verdicts, not five separate reads on the same news.
Pricing scaled to your team
Volume pricing built around headcount, not a per-seat markup on the individual rate.
A dedicated point of contact
One person handling your renewal, seat changes, and questions, not a support queue.
On The Ground Right Now
Four steps, running quietly behind your Skift Pro subscription. You never have to think about it as a separate thing to manage.
Explore More From Skift
Airline Weekly
01
Airlines-Specific Coverage
The publication airline insiders have relied on for 25 years, now paired with Skift’s full intelligence layer.
Daily Lodging Report
02
Lodging Intelligence + Deal Tracker
Daily lodging industry news, transaction tracking, and market intelligence to help developers and lenders make capital decisions.
Skift Research
03
Research, Data & Forecasts
Deep research reports, proprietary data, and forecasts that hold up in the boardroom.
Skift Research subscribers already have full access to Pro. Not signed up for Pro through Research? Check your account before subscribing separately.
