Staying Agile in an Unpredictable Market
The question for every travel company shifting resources toward premium: is the demand truly structural?
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Skift Global Forum 2026
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Driving Innovation and Partnerships Forward
Guest behaviors around how they use their time on cruises are materially changing, a shift hospitality companies should all be considering.
The Flavors That Connect Us
Travelers remember and return for experiences that can only be produced in a single time and place.
Building Systems That Take Everyone Into Account
Most sustainability commitments in travel measure what travel companies control directly. It’s time to measure what they influence.
How to Create Value for Owners and Guests
The companies that invest on behalf of owners build a different kind of customer loyalty.
Accor’s CEO Weighs ‘Complex’ Decision on Ennismore IPO and How to Fund U.S. Growth
Ennismore is Accor’s best shot at gaining a U.S. foothold. But ambition isn’t a funding plan, and CEO Sébastien Bazin hasn’t yet said where the capital to expand Ennismore would come from, such as an IPO.
Independence at Scale: Paradox or Opportunity?
For any owner-operator or investor weighing a big-brand flag against independence, the economics of that choice are shifting.
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The Expedition Mindset Is the Future of Luxury Travel
For any company investing in premium, the question is whether you’re competing on your product alone or on where you take the guest.
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Expedia Cuts 58 Roles in Latest Layoff Round
Expedia filed a WARN notice in Washington eliminating 58 jobs, including executive positions and data science roles. The reorganization reached Illinois and Florida too.
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Three signals from June 11, 2026 • Subscribe to get today’s
Q3 contract window closes Aug 15
OTA commission fees hit record 22–28% — direct booking breakeven has fundamentally shifted
IHG & Hilton Q2 earnings: today
K-shaped demand hardening — mid-scale RevPAR projected −4–7% against Q3 2025 baseline
Bid strategy reviews due before Q3 budget lock
Google AI Overviews now surface hotel prices directly — metasearch click-through down 31% in tested markets
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Skift Intelligence creates a timeline to help prioritize the urgency of your decisions. Updated daily for subscribers.
| Signal | Timeline | Recommended Action |
|---|---|---|
| Critical OTA commission rates reach 22-28% — direct booking breakeven shifts | Now → Aug 15 | Audit Q3 OTA contracts before renegotiation window closes |
| Critical Google Al Overviews now surface hotel prices – metasearch CTR down 31% | Now → Q3 | Review bid strategy before Q3 budget lock |
| Watch K-shaped demand — mid-scale RevPAR softening | Q3 → Q4 | Watch IHG & Hilton Q2 earnings for demand signal confirmation |
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Intrepid’s Co-Founder Wants Travelers Closer to Home
Intrepid thinks U.S. customers can swap Morocco for New Mexico to bring down flight emissions. The result: a test of whether culture and connection matter more to travelers than distance.
China’s Golden Week Travelers Are Going Farther and Spending Less on Hotels
The good news for travel companies: Chinese travelers have more time to spend abroad this Golden Week. The less-good news for hotels: they have more places to spend it.
What Hyatt’s CEO Learned by Owning Hotels — and the Trend He’s Most Excited About
For most of its history, Hyatt owned its own hotels. Its CEO says that experience never left the company.
Why Banyan Group Talks About ‘Contribution’ — Not ‘Sustainability’
Banyan is betting on conservation action rather than beating the sustainability drum. The test is whether contributions to the environment will make a meaningful change, or whether it will just become the newest buzzword.
Thailand Wants 1.5 Million U.S. Tourists — It’s Got a Long Way to Go
Thailand is chasing higher-spending Americans, but arrivals will need to accelerate sharply to hit its 1.5 million target. Expensive flights and growing competition from Japan and Vietnam won’t make that any easier.
Prince Harry Calls on Travel Industry to Put Destinations First
The Duke of Sussex and founder of Travalyst wants the travel industry to prioritize the health and value of the people and places it sells — because business success relies on the longevity of those destinations.
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Walk Into Skift Global Forum 2026 Knowing What Decisions Are on the Table
Skift’s editors track every development, deal, and debate heading into our events. Skift Intelligence surfaces what matters most: Sessions to prioritize, executives to watch, and tensions that will shape the decisions you’ll need to make.
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