ComScore and VideoAmp confirm large job cuts, just days after rival Nielsen makes bold M&A move.

After throwing around transformation for the last few years, holdcos are now obsessed with delivering outcomes — but it's not as easy as they make it sound.

Gone are the days when investors got themselves in a tizzy over ad networks, demand-side platforms and supply-side platforms on their own merits.

Publishers are preparing for a future with less Google traffic — but are still figuring out what replaces it.

This week’s Future of TV Briefing looks at how TV and streaming companies’ advertising businesses fared in the second quarter of 2026.

The agency’s calling card is applying technology-driven creative solutions for clients to get them to think far beyond the parameters of what they're comfortable with.

Creator agencies are either rebuilding themselves as entertainment companies or launching as one from day one.

Markdown is becoming publishers’ latest AI optimization tactic, raising questions about the scraping tradeoff.