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The Privacy Diligence Standard for the Ecosystem

One platform, one standard. Built specifically for the digital advertising ecosystem by the people who know it. Trusted by over 100 IAB members.

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How it works

For agencies, advertisers, and adtech buyers:

  1. Request assessments from your vendors
    Add vendors to your dashboard and send standardized assessment requests in a few clicks. Vendors already on the platform can share completed assessments immediately.
  2. Review, benchmark, and track
    See every vendor’s compliance status in one place. Track outstanding requests, flag gaps, and maintain an auditable record automatically.
  3. Stay current as regulations change
    IAB modules are updated as laws and industry standards evolve.

For publishers, SSPs, DSPs, and data suppliers (vendors):

  1. Complete assessments once
    Answer standardized questions one time, attach your supporting documentation, and build a reusable compliance record.
  2. Share with any partner instantly
    When a partner requests your assessments, share with one click. No re-doing work for every new relationship.
  3. Respond to RFIs in hours, not days
    Privacy Assist™ RFI uses your completed assessments to draft responses to inbound privacy RFIs automatically.

IAB Standards, Now Global

In partnership with BVDW, The IAB Diligence Platform is the first standardized privacy diligence platform certified for the German and EU market. GDPR-aligned modules developed by BVDW mirror the US IAB standard, so multinational companies run one program, not two.

BVDW certification

For companies that want the strongest possible signal to partners and regulators, Nexida conducts an independent audit of your compliance posture and issues formal certification, going beyond self-reported assessments.

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Industry-Specific Questionnaires

  • US Multistate Assessment

  • Baseline Questions

  • Advertiser/Agency to Publisher (Direct Deal)

  • Advertiser/Agency to DSP

  • Online Tracking Technologies

  • DOJ Bulk Data

  • Publisher to SSP

  • SSP to DSP

  • Data Supplier Diligence

  • Social Media

  • PADFAA

  • MSPA

See it in action

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e.g., Privacy Counsel, Ad Ops Lead, Marketing Director

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