Lower rates in 2026 = higher margins. See what you're savingLower rates in 2026 = higher margins. See what you're savingPROGRAMMES
Get access to a wide range of selling opportunities
What type of Amazon selling partner are you? Play to your strengths and create your selling strategy with a variety of programmes made to support your unique business.
Find your niche
After you create your selling account, mix and match these add-on options to grow sales and reach even more customers.
Advertise your listings
With ads, your products are featured in shopping results and on product detail pages, and you only pay when your ad is clicked.
Sell in Amazon stores worldwide
Amazon Global Selling provides a variety of tools and services that simplify all aspects of selling internationally.
Build a strong brand
Amazon can help brands of all shapes and sizes build, grow, and protect their businesses with Amazon Brand Registry, A+ content and more.
Sell second hand items
Offer certified, refurbished second-hand opened items with a warranty as an approved Amazon Renewed seller.
Sell used and returned products
Turn pre-owned items into opportunity. Offer returned, used and open-box items, tapping into the rapidly expanding online second-hand market.
Scale your business with the EU Agency Programme
If you're a service provider that helps new sellers succeed on Amazon, work with us free of charge to receive exclusive benefits and premium support.
Only selling a few items on Amazon?
Start selling today
Start selling on Amazon! The best way to reach tens of millions of customers, whether you sell one item or millions of items. In your account configuration, all European countries are enabled for selling
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