Invest in fine wine from 1€
Priced by the market, not by a broker
Fine wine has outlasted every currency it was ever bought with. Until now it sat behind five-figure minimums, auction rooms and a cellar of your own. WineFortune opens it up: buy into a professionally managed fine wine fund from 1€, or choose your own bottles on the marketplace. Every holding is valued against Liv-ex, the wine trade's benchmark exchange.
- Registered by the Estonian Financial Supervision Authority
- Certified Liv-ex member
- Bonded storage, fully insured
Three ways to own fine wine
Investment Fund
Buy shares in a professionally managed fine wine portfolio from 1€. Our experts choose the bottles, you hold a slice of the whole cellar, and dividends follow the fund's annual performance.
Wine List membership
For people who would rather drink it than trade it. A monthly membership with access to exclusive fine wines at their perfect drinking window.
Marketplace
Buy and sell individual bottles and cases at live market prices. Your wine stays in bonded storage in your name, and it is yours to sell whenever you choose.
Fund NAV and Wine List values, published weekly since 2022
Nothing here is a projection. The fund's NAV since October 2022 and the Wine List tiers' NVV since January 2024, published every Monday — exactly the numbers members see after logging in.
Use the left and right arrow keys to move between weeks; Home and End jump to the first and last week.
Details and table
| Series | Since | Publications | Latest | Change | Peak | AUM |
|---|---|---|---|---|---|---|
| Fund NAV | 17.10.2022 | 202 | 0.88€ | -12.0% | 1.09€ 28.08.2023 | 703 885€ |
| Smart Pick | 08.01.2024 | 138 | 0.98€ | -2.0% | 1.18€ 21.10.2024 | 8 533€ |
| Premium Selection | 08.01.2024 | 137 | 1.03€ | +3.0% | 1.19€ 30.09.2024 | 9 539€ |
| Créme de la Crème | 08.01.2024 | 137 | 1.15€ | +15.0% | 1.18€ 09.03.2026 | 9 684€ |
| Date | NAV per share | AUM |
|---|---|---|
| 17.10.2022 | 1.00€ | 608 696€ |
| 02.01.2023 | 1.03€ | 653 197€ |
| 01.01.2024 | 1.07€ | 789 782€ |
| 06.01.2025 | 1.04€ | 765 384€ |
| 05.01.2026 | 0.94€ | 740 488€ |
| 31.08.2026 | 0.88€ | 703 885€ |
The lowest entry in fine wine investing
Fine wine investing has traditionally meant a five-figure cheque, a case at a time, bought at auction and stored at your own risk. We removed every one of those barriers.
Start from 1€
No minimum portfolio and no qualifying capital. One euro buys a real share of the fund.
No hidden fees
One fee structure, published in full. No entry charge, no exit penalty, no spread you were not told about.
Storage and insurance included
Every bottle sits in bonded storage at the right temperature and humidity, insured at market value.
Priced by Liv-ex, not by us
Valuations come from the wine trade's benchmark exchange, so the number you see is the number the market gives.
Sell when you want
List your holding on the marketplace and exit on your own timing. There is no lock-up period.
Why invest in fine wine?
Fine wine behaves differently to most of what sits in a portfolio. It gets drunk, so supply falls every year, while the number of people able to buy it keeps rising.
Fine wine
Scarcity does the work: every bottle opened makes the rest rarer. Low correlation to equities, and a physical asset you genuinely own.
Gold
A proven store of value, but it produces nothing and its supply grows with every year it is mined.
Art
Strong returns at the very top, but illiquid, opaquely priced and expensive to trade.
How wine investing works on WineFortune
- 1
Create your account
Sign up and verify your identity. It takes a few minutes and happens entirely online.
- 2
Choose how you invest
Fund shares from 1€, a Wine List membership, or individual bottles on the marketplace. You can hold more than one.
- 3
Hold, track and sell
Follow your holdings against live market prices and sell on the marketplace whenever the timing suits you.
Trusted Experts in Fine Wine Investing
Since 2021, over 500 investors have trusted WineFortune with their wine investments. In October 2022, we launched the world's first fine wine investment fund for retail investors, making wine investing accessible to everyone. WineFortune allows you to invest in wines passively, offering a diverse range of investment options tailored to each investor's unique needs. Our team of experts carefully selects wines based on thorough technical and fundamental analyses. We also integrate with Liv-ex, the largest B2B marketplace, to display the current market value of your investments, all with no hidden fees.
WineFortune statistics
744
Investors
22
Countries
1 523 670 €
Invested in wines
2021
Platform launch
10,4%
Average appreciation of wine portfolio
Advisors
Frequently Asked Questions About Fine Wine Investment
The minimum investment on the WineFortune platform starts at just 1€.
Wine investment guides
Straight answers on how the fine wine market actually works: what moves prices, how storage and provenance affect value, and where beginners lose money.
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Wine investing, explained monthly
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Certified member of Liv-ex, the world’s leading B2B marketplace for fine wine trading and market data
Financial Institution, EAR license no. 20220919-565511
Small Alternative Fund Manager, registered by Estonian Financial Supervision and Resolution Authority on 12.09.2022
The manager of the small fund operates based on registration of Estonian FA and does not hold a fund manager or small fund manager activity license.
The Financial Authority of Estonia does not supervise its activities.
