Fine wines are an alternative asset class in which investing has gained the most popularity among traditional retail investors over physical assets in recent years. The main reason is the stability and growth potential of the asset class.
The supply of fine wines is limited due to strict production regulations, while the demand for them is high, leading to an increase in value over time. This dynamic of price movements makes wines a good asset class to diversify your portfolio and protect against market fluctuations. In addition, knowing that you own a share of the world's most desirable wines creates added value.
Thanks to technological developments, new opportunities for investing in fine wines have emerged. The barrier to entry into the asset class has fallen significantly, liquidity has increased, and the classic investor no longer has to trust only one specific portfolio manager. Investors now have the opportunity to choose the most suitable investment method, similar to index funds and crowdfunding platforms.
WineFortune has launched a new version of wine investment packages that allow you to passively invest in the world's best fine wines with the option to exchange your investment for physical wine. Join and put the new solution to work for you!
Since 2021, more than 500 investors have trusted us with wine investments.
In October 2022, we launched the world's first fine wine investment fund for retail investors, making wine investing accessible to every WineFortune account holder.
WineFortune allows you to invest in wines passively, offering different investment products according to the suitability of the investor's profile.
Our team of experts selects wines based on technical and fundamental analyses. As an investor, you will have the freedom to decide in the future whether you want to realize your investment in money or physical wine bottles.
We have created an integration with Liv-ex, the largest B2B fine wine marketplace, which allows you to track the market price and create more liquidity for trading.
Experience the world's finest wines from Europe and the Rest of the World! Mainly from classical fine wine countries, but also new rising stars on the market!
Focused on the best price-quality ratio of fine wines and the possibility of gaining the highest value raise.
At least 3 world top critics have given 91-94 points to wine in the list.
Exchange your voucher against preferred wines from the list when WineFortune is marked ready for enjoying.
Bottle requests between October and March will be delivered to your address in April. Requests between April - September will get delivered to your address in October.
The management fee is 1,8% per year and the success fee is 15% of the profit when exchanging vouchers against wines.
Fine wines from France, Italy, Spain, Germany, USA, Chile, Argentina, South Africa, Australia, New Zealand, and some top-quality wines from other countries.
Focused on the best wines from the vintage, with a price level of 150+ euros per bottle.
At least 3 world top wine critics have given 95-98 points to that wine.
Exchange your voucher against preferred wines from the list when WineFortune is marked ready for enjoying.
Bottle requests between October and March will be delivered to your address in April. Requests between April - September will get delivered to your address in October.
The management fee is 1,8% per year and the success fee is 15% of the profit when exchanging vouchers against wines.
The top regions as Bordeaux, Burgundy, Champagne, Rhone, Tuscany, Piemonte, USA, Chile, Argentina, Australia, and New Zealand.
Focused on the highest classification from the region and iconic brands from the fine wines!
At least 3 world top wine critics have given 99-100 points to that wine.
Exchange your voucher against preferred wines from the list when WineFortune is marked ready for enjoying.
Bottle requests between October - March will get delivered to your address in April. Requests between April - September will get delivered to your address in October.
The management fee is 1,8% per year and the success fee is 15% of the profit when exchanging vouchers against wines.
Smart Pick has published a net vintage value every week since January 2024 — 138 calculations. It currently stands at 0.9800 per unit, down 2.0% since the first publication. Assets under management are 8 533 EUR.
Premium Selection has published a net vintage value every week since January 2024 — 137 calculations. It currently stands at 1.0300 per unit, up 3.0% since the first publication. Assets under management are 9 539 EUR.
Créme de la Crème has published a net vintage value every week since January 2024 — 137 calculations. It currently stands at 1.1500 per unit, up 15.0% since the first publication. Assets under management are 9 684 EUR.
| Tier | Value per unit | Since first publication | Assets under management |
|---|---|---|---|
| Smart Pick | 0.98€ | -2% | 8,533€ |
| Premium Selection | 1.03€ | +3% | 9,539€ |
| Créme de la Crème | 1.15€ | +15% | 9,684€ |
About 25% of the wine's price movements are determined by scores from world-famous critics. We've made it easy for you: you select the score range you prefer, and we invest in wines that meet those scores from at least 3 top critics—no need to think about styles, types, regions, or years. You're free to focus on other aspects of your portfolio for years to come.
Plus, you don't have to decide when or if to sell a specific wine; our AI-powered managers handle it professionally. Simply choose your score range, and when the time is right, sell your subscription rights.
But here's the exciting part: if you ever want to shift from being a financial investor to someone who enjoys fine wines, you'll have access to a world-class selection of wines with your chosen scores, ready to be delivered to your doorstep. Not just the bottles you thought you'd like years ago when you started investing, but any wine in your subscription portfolio. It's a blend of business and pleasure that you can savour.
Last, but even most important! WineFortune follows B2B market prices on Liv-ex.com and buys wines only below average market prices!

Investors
Countries
Invested in wines
Platform launch
Average appreciation of wine portfolio

Financial Institution, EAR license no. 20220919-565511
Small Alternative Fund Manager, registered by Estonian Financial Supervision and Resolution Authority on 12.09.2022