Want to learn about our agentic advertising initiatives? Check out this playlist covering all things agentic and subscribe to our YouTube channel for the latest video updates.
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#agentic #standards #agenticadvertising
IABTechLab is a global nonprofit consortium engaging a member community to develop foundational tech & standards for growth/trust in the digital media ecosystem
- Want to watch IAB Tech Lab video content quickly and easily, and get notified when we post more? Just subscribe to our refreshed YouTube channel. We’re posting new content all the time: okt.to/o9sfWp #standards #aamp #advancedtv
- San Francisco, we’re coming! Join #IABTechLab on Oct 13 for our West Coast Symposium, where we’ll dive into the technology shaping digital advertising, with technical demos, fireside chats, & more. Get your Early Bird ticket by Sept 14 for the best price:
- The IAB Tech Lab Agent Registry is an initiative to bring trust and transparency to agentic advertising. It's free to register—all you need is a free Tools Portal login. If you have a buyer or seller agent, you need to be discoverable. So, register today: okt.to/NSY8Fn
- We’re thrilled to bring the September Agentic Bootcamp to AWS’s NYC office on September 24th! Join us for a hands-on session featuring the enterprise deployment of AAMP agents in the AWS cloud, a deep dive into what makes a great Buyer Agent, and more:

