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We’re spending 500% more on Facebook year-over-year at a *better* ROAS.
The unlock is no surprise: better creative.
Here’s exactly how we’ve structured the team and processes 👇
- What we’re going to see over the next 6 months is a fast decoupling of brands' creator communities from TikTok Shop. The native tools that have made TikTok Shop so impactful are getting unbundled, and brands can now get the creator mobilization without the TikTok baggage. I’ll
- I was recently introduced to an agency founder who: • no-showed our first call • sent a voice note explaining they missed it because they had taken a private jet to a TikTok event • ignored my team’s emails for weeks trying to coordinate another meeting • finally introduced
- You heard it here first: "Marketers are going to be among the highest paid individuals in the world very very soon" Send this episode to your bosses and CEOs; Marketing Operators listeners are getting raises..@rezakhadjavi is cannibalizing his own SaaS to build Runneth, the ultimate AI brain for marketers. “I suspect 12 months from now it’s only Runneth. None of our customers will use the core product.” He shares why, how, and what’s next with @codyplof + @couuor. Refine your
- Shane has a great moperators episode where he discusses this idea All CRO wins are on-site efficiency gains that you should use to become more competitive in the ad auction That’s why the “you generated $ X more profit” results from your AB tests are often not true in the longImo this conversation always comes back to Product Product = what benefit people get, in what form factor, at what price. It's the core of growth. If it's good, marketing doesn't have to be great. If it's bad, marketing has to be amazing for a chance at growth
