X, It's been a while!
AI has moved fast.
So did search.
And customer expectations.
We're back to share customer stories, product innovations, practical AI insights, and what we're learning from organizations building the future of digital experiences.
Let's restart the
B2B buyers shouldn’t need to understand your whole tech stack to buy a part.
But when products, contract pricing, technical documentation, and support history live in different systems, that complexity becomes a problem.
Meet Barca Robotics: They’re fictional, but their B2B
“Our buyers already know what they want.” - That assumption could be costing you orders.
Even your regular buyers hit roadblocks where the SKU has changed, a product has been discontinued, compatibility is unclear, or they need to compare alternatives. And these are often your
Finding the right product is only half the job. For B2B buyers, the next question is often harder: “Will this actually work for my needs?”
The answer might be buried in a spec sheet, a certification, a manual, or a knowledge article outside the product catalogue. That’s where
Many AI search demos look the same, but production is where the differences show up.
Anyone can generate an answer. The real question is whether it stays relevant, learns from user behaviour, respects your content, and scales across every site, team, and use case.
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