Integral Ad Science

@integralads

A leading global media measurement and optimization platform.

Global

integralads.com

Joined December 2009

Pinned
Integral Ad Science
@integralads
Jul 7
A new chapter begins at Integral Ad Science. 🚀 Today, we welcome @LidianeJones as CEO of IAS. With deep experience across product, technology, and AI, Lidiane is well positioned to lead IAS into its next era of innovation and growth. Learn more: integralads.com/news/integral-…
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Integral Ad Science
@integralads
Aug 20
November brings a 219% surge in holiday shopping impressions. But are those impressions actually driving revenue? Discover how top brands are optimizing their media quality to achieve a 31% lower cost per conversion during peak retail windows in our new holiday guide. Download
Integral Ad Science
@integralads
Aug 6
News: the IAS Threat Lab has uncovered a sophisticated new ad fraud scheme that turns mobile reading apps into hidden engines for fake clicks, scrolling, and attention. Per @adage, “At its peak, the operation generated approximately $1 million per month and exposed advertisers
Integral Ad Science
@integralads
Jul 30
The pace of media creation is accelerating. So is the technology required to understand it. In a recent conversation with @Beet_TV, VP of Product Marketing, Mike Mathewson, shares how IAS has purpose-built AI to analyze and classify digital media using billions of daily media
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Integral Ad Science
@integralads
Jul 29
Advertisers can now access expanded IAS measurement across @tiktok_us, including newly launched Pangle, spanning Viewability, Invalid Traffic (IVT), and Brand Safety & Suitability Measurement; now available across APAC, MENA, LATAM, New Zealand, and Canada. Building on our