Combining monetary incentives with targeted messaging may improve clinical trial enrollment among historically disadvantaged groups. Targeted messaging alone did not. Please read! @AnnenbergPenn @UPenn_OID @Blklivesmatter @NHMAmd @PennLDI
Kevin B. Johnson, MD, MS
@kbjohnsonmd
Cohen University Professor of Pediatrics, Engineering, Biomedical Informatics, and Communication. Senior Fellow of LDI. Tweets (views) here are my own.
