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Best way to sell something - don't sell anything. Earn the awareness, respect, & trust of those who might buy.
Rand Fishkin (follow @randderuiter on Threads)
@randfish
- In a sea of AI obsession, we're trying to be as weird and human as possible. I believe it makes our product better, our marketing stand out more, and lets our customers build trust in us.
- What's the best persona generator tool on the web? Yesterday, the answer was murky. Lots of contenders. Today, after the latest @sparktoro launch, not so much 😎👇
- I'm worried that citation analysis research is misleading us... badly. AI tools often already know which brands they're going to search for and recommend, so looking at the sources or URLs ain't gonna help you much. Full report: suganthan.com/blog/chatgpt-d…
- Day 1 of recording the audiobook for Zero Click Marketing (just 6 more hours and 100 pages to go tomorrow) 😵💫
