Skift

@skift

Bringing you the latest #travelindustry insights through breaking news, cutting-edge research, and world-class events. Stay in-the-know: skift.com/newsletters

New York City, NY

skift.com

Joined September 2011

Affiliates Replies Media

Skift
@skift
1h
Premier Inn’s Middle East business is still recovering from the U.S.-Iran war-driven collapse in March, but the mid-market operator isn’t pausing its regional growth targets. The UK-based brand, owned by Whitbread, operates 11 properties across the UAE and Qatar — seven in
Premier Inn’s UAE and Saudi Expansion Signals Where Gulf Hotel Demand Is Actually Holding Up
From skift.com
Skift
@skift
3h
Every big travel brand says it’s in an AI race, but execution depends on who can attract top technical talent capable of turning AI into tools that travelers and partners actually use. Expedia’s new San Jose outpost is one answer: Located on North First Street, less than 10
Inside Expedia's Silicon Valley Bid for AI Talent
From skift.com
Skift
@skift
10h
Listen up: On the latest episode of the Skift Travel Podcast, Sarah Kopit and Seth Borko unpack two forces reshaping travel: the creator economy’s impact on hotel brands and Skift Research’s State of Travel 2026 report. They discuss the Aman creator controversy, why hotels need
Skift
@skift
15h
Across the seven major hotel groups, there are now roughly 200 brands combined — most travelers couldn't name a handful. The driver isn't guest demand. It's net unit growth: the metric Wall Street uses to measure new rooms added to the system. In an asset-light model, every new
How Net Unit Growth Ate the Hotel Industry
From skift.com
Skift
@skift
17h
Paul Caine, president of On Location, joins Skift Live Tourism Summit, presented by Live Nation, this September. His company ran hospitality for the World Cup. Skift's tracking found quarterfinal hotel rates up 256%-325%, RevPAR up 133% in week one. Yet occupancy fell in six