Does it make sense to buy a smoke detector after a fire has already burned down your house?
The "protection paradox": 72% of US scam victims use protection tools. Only 54% of non-victims do.
People get protected after they lose money. Flip it.
Set it up before you get burned.
47% of people couldn't tell a bot from a real person.
That kind of research needs a bigger stage. That's why the Surfshark Cybersecurity Advocacy Fund exists — supporting academics working on cybersecurity awareness.
First submission cycle opens in September.
40% of data breaches are now powered by AI.
That's not phishing 2.0. That's real-time voice clones, deepfake interviews, and synthetic identities generated at scale, all built on data that's already out there about you.