6 marketing insights of 2026
1⃣ Marketing is a system, not a campaign.
Continuous engines beat quarterly pushes.
2⃣ Vanity → velocity metrics.
Views, CTR, CPC/CPM are out. Retention, revenue, CAC, LTV are in.
3⃣ We do not sell a product.
We sell habits, expectations, status,
New Kantar data: 60% of viewers speed up video/audio. Ads get sped up 21% of the time.
Your 30-sec ad is a 15-sec ad. At full price.
What speed did you play your last podcast at? 🫠
4 months of growth.
I’ve watched @neflorious and @camski start @babesnetxyz from the ground up.
What was originally meant to be an events platform for women wanting to feel safe and welcome during crypto conferences has grown into so much more.
Nearly 600 members.
90% event