YouGov: what the world thinks

US AI search trends

US political polling

Launch a survey

UK political polling

SG podcast ads report 2026

YouGov Parallax

UAE podcast ads report 2026

Brand health tracking

United StatesUSA

United KingdomUK

DeutschlandDE

FranceFR

EspañaES

ItaliaIT

InternationalINTL

Most streamed TV shows in the U.S. 2026

null

How Americans describe the Democratic and Republican parties

null

President Trump's second-term job approval rating

Research surveys

Market research to suit your needs and budget, from our self-serve research platform to working with a researcher.

Historical figures

1.Abraham Lincoln81%
2.Martin Luther King, Jr.81%
3.Albert Einstein79%
4.Benjamin Franklin77%
5.Anne Frank75%

Amazon Prime Video

entity image

Congressional ballot voting intention

What is the longest you think the U.S. military should keep a ship's crew deployed at sea without returning home?

Americans are increasingly worried about their local schools giving students too much access to technology

U.S. Biggest Brand Movers 2026

U.S. Advertisers of the Month 2026

Which brands stand out among brand-conscious clothes shoppers?

Visit the USA site

Britain’s electric vehicle owners bring their appetite for technology into the home

Aldi vs. Lidl: Who wins the battle for Gen Z's best value supermarket brand?

Government approval

Research surveys

Market research to suit your needs and budget, from our self-serve research platform to working with a researcher.

Politicians & political figures

1.John Major36%
2.Nigel Farage32%
3.Laura Trott31%
4.Rishi Sunak27%
5.Kemi Badenoch26%

entity image

Voting intention

Did you or did you not receive an emergency notification on Friday (14 August), with your smartphone emitting a loud 10 second siren noise? If you do not have a smartphone, please select N/A

Back-to-school shopping: How much do parents shop and what do they buy?

BT’s Ad Awareness hits two-year high following ‘Behind Brilliant Things’ campaign

The YouGov Big Survey on Relationships

Most streamed TV shows in the UK 2026

Visit the UK site

YouGov Sonntagsfrage im August 2026: AfD stabil stärkste Kraft +++ Grüne so stark wie seit Januar 2025 nicht mehr

Hotel Rankings 2026 Deutschland: Diese Hotels haben die zufriedensten Kunden

Keine Atempause, denn es geht nicht voran: Die Situation der Markenhersteller hat sich nicht entspannt

Zu unserem Newsletter anmelden

Bleiben Sie informiert über aktuelle Trends, Insights und Entwicklungen in Ihrem Sektor

Polykrise verändert Kaufverhalten: Gesundheit wird zum wichtigen Konsummotiv

Nachhaltigkeit ja – Verzicht nein: Deutsche setzen beim Reisen auf kleinere Nachhaltigkeitsmaßnahmen statt auf grundlegende Alternativen

Hotel Rankings 2026 Deutschland: Hilton führt bei Gen Z und Millennials, Best Western bei Boomern+

Welche Auswirkungen hat die anhaltende Dürre in diesem Sommer auf Sie persönlich?

YouGov auf der DMEXCO 2026

YouGov und Decentriq ermöglichen Werbetreibenden datenschutzkonforme Zielgruppenaktivierung auf Basis realer Konsumenten- und Shopper-Daten

Hotel Rankings 2026 Deutschland: Das sind die relevantesten Hotels unter deutschen Reisenden

Frosch ist YouGovs Biggest Buzz Mover im Juli 2026

Besuchen Sie unsere DE-Website

Prix, confiance, consommation : les nouvelles priorités des Français face aux incertitudes énergétiques

[France] Searching for answers: How AI is changing online discovery in 2026

Tour de France 2026 : Les Français seront-ils au rendez-vous ?

Suivi de la santé de marque

YouGov positionne votre marque : ce que les gens en pensent, où ils la perçoivent, et pourquoi ils y croient.

Voyages : comment la géopolitique redessine les choix des Français

Soldes d'été 2026 : entre regain d'intérêt, arbitrages et mutation des comportements

Étude YouGov sur la Coupe du monde de la FIFA 2026 : avant le début du tournoi, les Suisses se montraient plus enthousiastes que les Allemands

Kick-Off 2026 : la Suisse en pleine fièvre de la Coupe du monde ?

Coupe du Monde de la FIFA 2026 : entre ferveur, indifférence et désamour…

[On demand] Tous durables ? Les 4 visages de la consommation responsable

La tendance au rejet du plafond démographique se confirme, les chances d'adoption de la loi sur le service civil s'amenuisent

French Days 2026 : un parcours d’achat digital first pour un événement encore en quête de singularité

Visitez notre site FR

YouGov España Anunciantes del mes 2026

YouGov España: marcas con mayor crecimiento en WOM

Curiosidad colectiva ante el eclipse solar del 12 de agosto: interés alto, esfuerzo limitado

Seguimiento y medición de marca

YouGov pone tu marca en contexto con precisión: cómo la percibe la gente, dónde la ve y por qué cree en ella.

Aire acondicionado: ¿Uno más en los hogares españoles?

Menos salas, más pantallas: la nueva forma de ver cine en España

Conciertos, ¿el nuevo ocio de lujo en España?

Bizum en tienda física: alto conocimiento, baja conversión y hábito dominado por la tarjeta

YouGov España: marcas con mayor crecimiento en WOM (Mayo 2026)

Optimismo con España: así vivirá el Mundial 2026 la afición española

Más allá de lo que se oye: Informe sobre publicidad en podcasts en España 2026

YouGov AI Agent: habla con tus datos en tiempo real

Visita nuestro sitio ES

Pernigotti: Confectionary Brand Mover di luglio 2026

Nuove banconote in euro: gli italiani valorizzano sicurezza e cultura europea

Italia 2026: vivere meglio, non più vivere al massimo

Monitoraggio della salute del brand

YouGov colloca il tuo brand nel giusto contesto: come viene percepito, dove viene visto e perché le persone ci credono.

In uscita Odissea, il nuovo film di Christopher Nolan: cosa ne pensa il pubblico italiano?

Lasonil: Pharma Brand Mover di giugno 2026

GLP-1 e farmaci per la perdita di peso: Come stanno ridefinendo il settore FMCG

Il benessere mentale in Italia: abitudini, motivazioni e barriere alla meditazione

Il Fascino dell’Asia: Perchè gli shoppers guardano all’Oriente e cosa significa per FMCG and retail

YouGov AI Agent: parla con i tuoi dati in tempo reale

Foot Locker: Retail Brand Mover di Maggio 2026

Ferrari Luce: tra entusiasmo e rivoluzione, come risponde il pubblico

Visita il nostro sito IT

Anyone’s guest: India hotel rankings 2026

How popular is Donald Trump in Europe? July 2026

Canada Biggest Brand Movers 2026

YouGov Parallax

The world’s first research product to combine AI-powered simulation with real-world validation.

Indonesia Advertisers of the Month 2026

Singapore Word of Mouth Risers 2026

Thailand Word of Mouth Risers 2026

Indonesia Word of Mouth Risers 2026

Thailand Advertisers of the Month 2026

Singapore Advertisers of the Month 2026

Singapore Biggest Brand Movers 2026

Thailand Biggest Brand Movers 2026

More from APAC, MENA, and Europe

Real people

Highly engaged panel members share true reflections of their realities: opinions, behavior & experiences.

why-real-people-desktop

why-real-people-mobile

Accurate data

Real data that you can trust with confidence, guiding impactful action.

why-accurate-data-desktop

why-accurate-data-mobile

Pioneering tech & AI

Always-on, powerful technology that augments real data, from real people, with no distortions.

why-tech-ai-desktop

why-tech-ai-mobile

Award-winning experts

Remarkable research experts work to tailor data delivery and insights to suit your needs.

why-experts-desktop

why-experts-mobile

People left

People right

App screenshot

"The best survey app ever"

Our 30 million members say our surveys are interesting, our app is easy to use, they appreciate the rewards & love seeing their opinions reported around the world.