"Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away." Antoine de Saint-Exupery on simplifying MicroStrategy to Strategy, 35 years after our founding by @saylor.
At Strategy, we value theory but focus on phenomenology: observing market behavior, learning, and refining our approach.
Our objective is for $STRC to trade at $99–$100 over time. We continuously evaluate its performance and use empirical observations to inform our decisions.
Reminder: We currently expect distributions on Digital Credit to receive tax-deferred Return of Capital (ROC) treatment for U.S. federal income tax purposes. Review your broker’s tax reporting and consult your tax advisor. $STRC
Everything @Strategy, in one place.
We have added a new "Media" tab to our website, featuring keynotes, interviews, podcasts, press appearances, and articles.
I joined @kgreifeld and @RomaineBostick on Bloomberg today to discuss Strategy’s evolution into a Digital Capital platform, our $3B cash reserve, $STRC, balance sheet resilience, and our long-term commitment to Bitcoin.
01:17 - Strategy’s evolution from Bitcoin Treasury Company
Today is the last trading day to purchase $STRC and be entitled to the twice-monthly dividend payable July 31. The record date is tomorrow, July 15, and the dividend is $0.50 per share.
Introducing the Bitcoin Bank Adoption Index. Adoption of Bitcoin and the related digital asset ecosystem across major banks and financial institutions is accelerating, but still early at 32%.
Methodology and updates to follow. Institutions with questions, corrections, or
Strategy has increased its USD Reserve by $450 million. As of 7/12/2026, we hodl ₿843,775 in our BTC Reserves and $3.0 billion in our USD Reserves. $MSTR$STRC