Benjamin Chan Threads (@BenChanThreads) / X

Benjamin Chan Threads

289 posts

Benjamin Chan Threads

@BenChanThreads

I write story/deep-dive threads on marketing and the creator economy. DM for similar results on your brand. Brainchild of @ItsMeBenChan :)

Joined December 2023

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Benjamin Chan Threads
@BenChanThreads
May 22, 2025
I'm 22. Everyone told me AI would take over the world, but I never understood it. But recently, the CEO of Fiverr said, "AI is coming for your jobs. Heck, it's coming for my job too." Elon also said, "the chances aren't zero that it goes bad." Here's what you need to know:🧵
Benjamin Chan Threads
@BenChanThreads
Dec 9, 2024
League of Legends gave 3 unknown writers $250M to make them a Netflix series. Everyone called them crazy. 6 years later, Arcane is one of the highest rated shows in history, with a 100% rating on Rotten Tomatoes. Here's the game-changing psychology they used:
Benjamin Chan Threads
@BenChanThreads
Dec 9, 2024
Replying to @BenChanThreads
Arcane's $250,000,000 budget was given to 3 rookies who had never directed a show before. - An Esports commentator - A video game writer - A music producer But this was the exact reason that made the show great...
Benjamin Chan Threads
@BenChanThreads
Dec 9, 2024
Replying to @BenChanThreads
The lack of experience these writers had was their advantage. They got to do things differently. - 45-minute episodes - Non-linear storytelling - Minute-long silent scenes This gave viewers a new experience that they weren't used to watching.
00:00
Benjamin Chan Threads
@BenChanThreads
Dec 9, 2024
Replying to @BenChanThreads
1. Complex characters Many shows struggle to build and maintain a human connection between reader and character. After all, the character is a fictional being in a fictional world. But Arcane was different.
Benjamin Chan Threads
@BenChanThreads
Dec 9, 2024
Replying to @BenChanThreads
But what exactly made Arcane so great? After spending hours combing through the show, interviews from directors, subreddits, and in-depth breakdowns, Here are 3 ideas that Arcane used to revolutionize modern TV shows and become the most in-demand show on Netflix:
Benjamin Chan Threads
@BenChanThreads
Dec 9, 2024
Replying to @BenChanThreads
Arcane didn't just make each character have their own mind and reasoning. They gave every character a storyline, some with different arcs. Here are the 4 types of characters that Arcane used:
Benjamin Chan Threads
@BenChanThreads
Dec 9, 2024
Replying to @BenChanThreads
1. The "2 Arc" character. They start off as simple characters, then they do something that makes us see them differently. For Silco, his moment comes when he takes Jinx in. This changes the way we see him. 2. The "1 Slipup" character. Characters that had one slipup and
Benjamin Chan Threads
@BenChanThreads
Dec 9, 2024
Replying to @BenChanThreads
Arcane even went a step beyond and made the main character, Jinx, a combination of all 4 types. She had a single slipup that she spent the rest of the show facing consequences of, and struggled to know what was right. This made the show even more realistic and complex.
Benjamin Chan Threads
@BenChanThreads
Dec 26, 2024
In 2023, a Reddit group stole $19.75B from Wall Street with Gamestop. McDonald's workers became millionaires overnight, and the world started hunting for "Gamestop 2.0." Then one man started a cult so perfect, 1000s lost their life savings. Here's the brutal story:
Benjamin Chan Threads
@BenChanThreads
Dec 9, 2024
Replying to @BenChanThreads
3. The "Perfect" character. Good at what they do but battle with morality. Jayce tries to do good at every turn, but he kills a boy and creates weapons of mass destruction. 4. The "Philosophy" character. Those who just want to turn everyone to their philosophy which the show
Benjamin Chan Threads
@BenChanThreads
Dec 9, 2024
Replying to @BenChanThreads
3. Animation. Each animator took 1 whole week to animate just 4 seconds of the show. With a total of 18 episodes, each 45 mins in length, you can start to see why Arcane was a 6-year project. But here's why Arcane's animation was so unique (and expensive):
Benjamin Chan Threads
@BenChanThreads
Dec 9, 2024
Replying to @BenChanThreads
Moral Ambiguity. Many times in the show, the most-adored characters were punished for doing good and rewarded for doing bad. Viktor invents life-saving technology and accidentally kills his assistant. Mel gets rich because of corruption, changes her ways, and gets blasted by
Benjamin Chan Threads
@BenChanThreads
Mar 3, 2025
In November 2023, Apple tried to destroy X. They pulled their ads and cost Elon $100M+. But instead of bending... Elon told them to go f*** themselves. Here’s the wild story of how ONE decision backfired on Apple: