UX Writing For App Notifications

I’ve trained in rooms where people speak English, but think in Marathi, Hindi, Bengali, Tamil Same company, same goals, but completely different communication styles. We love patting ourselves on the back for being diverse. But when a South Indian team feels a North Indian manager is "too aggressive," or a Gen Z employee thinks their Gen X boss is "dismissive", we call it a "communication gap." When really it's India's invisible boardroom barrier. Because while communicating, you’re navigating: 🔹 Cultural nuances 🔹 Generational gaps 🔹 Language preferences 🔹 Urban vs regional perspectives And if you're not adapting, you’re alienating. Here's my 3A’s of Cross-cultural communication framework: 1. Awareness: Recognize that your communication style is shaped by region, generation, and upbringing. It's not universal. 2. Adaptation: Match your message to your audience. One style doesn't fit all rooms. 3. Ask: When in doubt, clarify: What does yes mean here? How do you prefer feedback? What's the protocol for disagreement? India's diversity is incredible. But if we are not actively learning to communicate across cultures, not just languages, we're wasting it. P.S. What's your biggest cross-cultural communication struggle? #CrossCulturalCommunication #AwarenessAdaptationAsk #3AsFramework #Awareness #Adaptation #Ask #CommunicationGaps

🔕 Design Guidelines For Better Notifications UX (https://lnkd.in/eAUuMVGw), with practical techniques on how to make notifications more useful and less annoying — with snooze mode, by exploring how and when they are triggered and measuring their use. Notifications Decision Tree (Slack): https://lnkd.in/eunw_VFX 🚫 High frequency of notifications is a very frequent complaint. ✅ Not all notifications are equal: some are more useful than others. ✅ Users value updates from close contacts, transactions, insights. 🤔 Users ignore automated, irrelevant, promotional notifications. ✅ Sending fewer messages can improve long-term product use. ✅ Let users choose notification modes (silent, regular, power). ✅ Suggest switching from push notification to email digests. ✅ Let users snooze, pause, mute if high volume is expected. ✅ Track how often notifications are ignored and acted upon. 🚫 Avoid disruption and notification fatigue by sending less. In many products, setting notification channels on mute is a default, rather than an exception. The reason for that is their high frequency which creates disruptions and eventually notifications fatigue, when any popping messages get dismissed instantly. But not every notification is equal. The level of attention users grant to notifications depends on their nature, or, more specifically, how and when they are triggered. People care more about new messages from close friends and relatives, bank transactions and any actionable and awaited confirmations. To design better notifications UX, we break down notification design across 3 levels of severity: high, medium, and low attention. And then, we define notification types by specific attributes on those levels — e.g. alerts, warnings, confirmations, errors, success messages, or status indicators. Most importantly, we scrutinize the decision tree to find the right timing to send the right types of notifications. The timing is really everything, so you might end up designing notification profiles — frequent users, infrequent users, one-week-experience users, one-month-experience users etc. In fact, Facebook has been experimenting with the notification frequency and learned that both user satisfaction and app usage improve by sending fewer notifications (link in the comments). And: whenever possible, allow your users to snooze and mute notifications *for a while*, and eventually you might even want to suggest a change of medium used to consume notifications. And when in doubt, postpone, rather than sending through. 🌳 UI Decision Trees → https://lnkd.in/eXr7nZdE 🍣 Interface Design Patterns → https://lnkd.in/eZv7EfMU 🔮 How To Measure UX → https://measure-ux.com 🎢 Upcoming UX workshops → https://web-adventures.com Happy designing, everyone! 🎉🥳 #ux #design

If 2024 taught us anything about Cold Email, it’s this: 👇 General ICP Outreach isn’t enough to drive results anymore. With deliverability getting tougher every day, there’s only one way to make outbound work: → Intent-Based Targeting Here’s how we do it at SalesCaptain to book 3x more demos ⬇️ Step 1️⃣ Identify High-Intent Triggers The goal? Find prospects showing buying signals. ✅ Website visits – Someone browsing pricing or case studies? (We use tools like RB2B, Leadfeeder, and Maximise.ai). ✅ Competitor research – Tools like Trigify.io reveal when prospects engage with competitor content. ✅ Event attendance – Webinar attendees or industry event participants often explore new solutions. (DM me for a Clay template on this) ✅ Job changes – Platforms like UserGems 💎 notify us when decision-makers start new roles (a prime buying window). ⚡️ Pro Tip: Categorize triggers: → High intent: Pricing page visits → Medium intent: Engaging with case studies This helps prioritize outreach for faster conversions. Step 2️⃣ Layer Intent Data with an ICP Filter Intent data alone isn't enough, you need to ensure the right audience fit. Tools like Clay and Clearbit help us: ✅ Confirm ICP fit using firmographics ✅ Identify the right decision-makers ✅ Validate work emails ✅ Enrich data for personalized messaging ⚡️ Key Insight: Not everyone showing intent fits your ICP. Filter carefully to avoid wasted resources. Step 3️⃣ Hyper-Personalized Outreach Golden Rule: Intent without context is meaningless. Here’s our outreach formula: 👀 Observation: Reference the trigger (e.g., webinar attended, pricing page visit) 📈 Insight: Address a potential pain point tied to that trigger 💡 Solution: Share how you’ve helped similar companies solve this pain 📞 CTA: Suggest an exploratory call or share a free resource ⚡️ Pro Tip: Use tools like Twain to personalize at scale without landing in spam folders. 📊 The Results? Since focusing on intent-based outreach, we’ve seen: ✅ 3x Higher Demo Booking Rates 📈 ✅ 40% Reduction in CPL (focusing on quality over quantity) ✅ Larger Deals in the Pipeline with higher-quality prospects It’s 2025. Let’s build smarter, more profitable campaigns. 💡 Do you use intent signals in your outreach? Drop me a comment below! 👇

Ever tried fitting a square peg into a round hole? That's what we're doing with communication in construction! Last Thursday at the conference on mental health, I had an interesting discussion. It got me thinking about our 'one size fits all' approach to messaging. We overlook so much: 📖 Literacy skills. Did you know the average reading age in the UK is shockingly low? Yet, we bombard everyone with academic, formal writing. 💬 The way we receive and interpret messages. What's wrong with pictures? Ever heard the saying, 'A picture paints a thousand words'? 🗣️Language barriers. English as a second language isn't rare in our industry. 🧠 The way we process information. We all have different methods, interests, and attention spans. 👂 Visual noise. Posters that fade into the background in shades of grey. And no, I don’t mean that book! Here's the harsh truth: We're communicating like we're shouting through a megaphone. Broadcasting to everyone, but not really connecting with anyone. So, what can we do? • Tailor your message   Know your audience. Speak to them, not at them. • Utilise visual aids   Use images and diagrams. They often convey complex ideas more effectively. • Simplify your language   Use plain English. Avoid jargon and complex terms. • Embrace diversity   Recognise different backgrounds and literacy levels. Adapt your communication style accordingly. • Seek feedback   Engage your audience. Ask them how they prefer to receive information.    Let's stop trying to fit everyone into the same box.

Someone reached out to me recently about an upcoming event, and their approach stunned me—not because of what was being asked, but HOW it was being asked. Instead of: Do you need special accommodations? Or: Can you handle stairs? The question was framed as: Would you be comfortable using the stairs to go down one flight or would the main level work better for you? Notice the difference: ✅ It assumes capability, not limitation ✅ It offers options without othering ✅ It puts comfort and preference first ✅ It treats accessibility as normal planning, not special treatment When we frame accessibility questions thoughtfully, we: ❤️ Remove stigma and awkwardness ❤️Make everyone feel valued and considered ❤️Create psychological safety for honest responses ❤️Model inclusive behavior for our entire organization When one person demonstrates inclusive communication, it ripples across everyone that sees it. Remember 1. Your words matter. 2. The way you ask questions shapes culture. 3. Small changes in language create massive shifts in belonging. What’s one way you could reframe a question to be more inclusive in your workplace? #InclusiveLeadership #Accessibility #WorkplaceCulture #DEI #Leadership #Inclusion #Communication #BelongingAtWork ❣️❣️❣️❣️ I made sure to thank this person privately—because when someone embraces inclusive language , recognition matters too.

Back when I worked on user growth @ Pinterest, I conducted 3 retention analyses that helped Pinterest grow to 450M+ MAU’s. Excited to share those analyses on Reforge Artifacts. Check it out 👇 🔗 Link to each artifact/analysis in comments. 🕹 1. Feature Retention Analysis: How can you tell when a new feature is good enough? When should you promote it? It's a question you often run into in a rapidly evolving startup. At Pinterest, we were developing an AR/VR feature called Lens. It allowed users to take pictures of objects around them and find similar pins. Before we poured time and effort on the growth team into driving users to it, we wanted to know if the feature had “product-feature fit” — i.e. were people getting value out of this feature regularly, or was it just a novelty? We benchmarked the new AR features against Pinterest features like repinning and search. We built retention curves for each feature to see if the new AR features were falling in the ballpark of other core features. In the data we saw that retention was low, people were checking it out because it was cool, but not coming back since they weren’t finding recurring use cases for it, so we made the call to not have the growth team heavily promote the feature. 📊 2. Churn Probability Analysis: In the early days of Pinterest we were developing one of our first retention emails. One of the primary questions we needed to answer was when should we intervene to try and win someone back? Our intuition was that for a really active user, you might get worried after a few days, but for a less engaged user it might be ok if they are inactive for a week or more. So we created a heatmap to show the relationship between how active a user was and how many days they had been inactive on churn probability. 🔥 To actually use the heat map, we set a cut line of 20%. We decided that when a user's churn probability hit 20%, that's when we'd send a notification or email to try to re-engage them. 📵 3. Cost of Unsubscribe Analysis: Notifications are a core lever to driving retention for many products. A couple years into scaling Pinterest’s email program, the team was sending a dozen types of emails. We wanted to understand how unsubscribing impacted user retention. We needed to get some sort of feel for the cost associated with an unsubscribe to help us understand how many emails were too much. So we did a analysis to look at correlations between someone unsubscribing and their longer-term retention after that action. 🤯 We were really surprised to see that unsubscribes had a pronounced increase in churn propensity for our core and casual users, but virtually no impact on churn for dormant, new, and resurrected users.  Our key takeaway was that we should be more sensitive about email volume with our core and casual users. Check out the full analysis at the link in the comments. ⬇

For the past 30 days, I've been practicing SELECTIVE IGNORANCE. (and everything has changed) Last month, I decided to step away from the constant stream of news notifications. Context: I used to take pride in being informed and knowing every small detail. This obsession wasn't serving me. Now, I am perfectly happy NOT knowing. What does selective ignorance look like? (How this might appear in your life/career) - Turning off news notifications - Skipping unnecessary meetings - Not watching everything others do - Avoiding office gossip - Declining "FYI" emails Knowing everything makes it impossible to be productive. If it's hard for me, I know it's especially challenging for those climbing the career ladder. Your life: career, personal, relationships...will accelerate the moment you start practicing selective ignorance; you'll increase your mental bandwidth. Ignorance often gets a bad rap, but there's nothing wrong with not knowing EVERY LITTLE THING. How can you practice selective ignorance today? - Schedule specific times for updates → Check news at 5pm, not all day (I uninstalled every news app) - Set boundaries with information-sharers → "I'm focused on X priority right now" - Ask, "Does this require my attention now?" → Most things don't need an immediate response - Create no-news windows → The first 90 minutes of your day are notification-free Bonus: When someone tries to bring gossip to you, stop them right in their tracks. Try it for 30 days; you'll never want to return to information overload again. When you stop trying to know everything, you can focus on what really matters. What are you choosing to be selectively ignorant about this week? #aLITTLEadvice

Messaging clarity is a hard thing to master as a Product Marketer. But there's another thing that's even harder. Messaging prioritisation. When a product has a massive footprint, it's tempting to flood prospects with a barrage of value propositions. But "more" isn't always "clear". More messages increases the cognitive load on the buyer's end. They struggle to frame a memorable pitch in their heads. Apple understands this well. When I opened a mac on display at an electronics store a week ago, it prompted me with a little advert on why I would love the machine. The messaging didnt involve convoluted specs. Nor did it convey any fancy over-the-top marketing shpeal with big words like "Revolutionize". It had 6 top buying factors, written in plain English with an option to learn more. That made the pitch succinct and memorable. ❌ "5.5K mAh or 58 Whr". ✅ "Go upto 22 hours unplugged." ❌ "Unparalleled top-notch security". ✅ "TouchID keeps you protected." ❌ "The all-in-one machine" ✅ 6 easy-to-read reasons to buy. Message prioritisation starts by understanding the hierarchy of user needs. A few ways to uncover the messages that will likely resonate the most: 1. Ask customers about their buying factors. - What sold you on our product? - What was your old solution missing? - What capabilities are essential to you? 2. Inspect churn reasons. - Why do good-fit customers leave? - Have we fixed those problems now? - What was a frequent deal breaker? 3. Track usage data & reviews. - What capability is used by most users? - What capability is used most frequently? - What aspects do our customers praise? Triangulating the most valuable (and ideally, differentiated) capabilities and product aspects helps prioritise the messages you want to front load at the moment of purchase. -- How do you prioritise your messaging?

LinkedIn ads are too expensive to run on autopilot. Yet most B2B marketers are still running “always-on” campaigns and burning budget when their buyers aren’t even online. Here’s the thing → on LinkedIn, timing is everything. Unlike other platforms where users scroll at all hours, LinkedIn engagement is concentrated: Weekdays between 7AM and 6PM Lunch breaks, commutes, and pre-meeting scrolls Specific time zones tied to role and region If your ads are running Sunday afternoon or at 2AM, you’re not building pipeline. You’re paying for impressions that never had a chance. The Problem: LinkedIn Doesn’t Offer Ad Scheduling Native LinkedIn ads can’t be scheduled by hour or day. Sure, you can pause campaigns manually, but who wants to babysit the dashboard every Friday night? Without scheduling, you’re stuck with: Ads showing up when no one is online Bidding against yourself in low-engagement hours Wasted budget on “ghost impressions” The Fix: DemandSense Ad Scheduling This is where DemandSense changes the game. It’s one of the only platforms purpose-built to add true ad scheduling to LinkedIn. What you can do: Custom time blocks: Run ads by hour, day, or region Time zone awareness: Adjust for EST, PST, GMT, CET, or wherever your ICP lives Set & forget automation: No manual toggling Performance matching: Sync schedules with your best engagement windows What Happens When You Get It Right When you align campaigns with buyer activity, you don’t just save budget. You improve performance at every stage: Lower CPC → stop bidding when conversions are least likely Higher CTR → catch people in browsing or decision-making mode Stronger retargeting → ads support nurture flows instead of running in the dark Better funnel performance → prospects see you when they’re actually active Practical Use Cases US SaaS leaders: Run 8AM–6PM across EST + PST, Monday to Friday UK/EU ops managers: Align to GMT + CET, not US hours Global cybersecurity execs: Deploy staggered schedules to mirror local workdays These aren’t hypotheticals. This is how we see clients cut wasted spend and improve conversion rates without touching creative. Beyond Scheduling Scheduling is just one feature. DemandSense also layers in: Real reporting (not vanity metrics) Premium audience sync Website visitor reveal Automation stack That’s how you build full-funnel visibility while running ads at the right time. Final Take: LinkedIn is too valuable to waste on “always-on” campaigns. If your ads run when your buyers aren’t scrolling, that’s budget you’ll never get back. Control what you can control. Start with timing. 👉 Worth rethinking if you’re still running campaigns 24/7. Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk B2B Strategies and Guides: https://lnkd.in/gB-WQ82f Impactable YouTube Channel: https://lnkd.in/emYVDn_T

A browser with 100 open tabs! 🤯 We all know that is not how we should be using it. Now imagine our brain as that browser with 100 open tabs. A constant hum in the background, a relentless barrage of notifications, emails, and deadlines. That's the digital overload we're all grappling with. It's the modern professional's silent nemesis, stealing our focus, draining our energy, and leaving us feeling perpetually frazzled. As a marketer, I'm no stranger to this. The constant pings, notifications, and the need to stay 'connected' can be overwhelming. It's like we're caught in a digital whirlwind, right? The more we try to keep up, the more we feel left behind. It's a vicious cycle that leaves us drained, stressed, and less productive. So, what's the remedy? Daily digital detox. Here's what's been working for me for the past few months: 1️⃣ Digital Minimalism It's not about renouncing technology but using it with a purpose. Ask yourself, "Is this tool adding value to my life or just consuming my time?" 2️⃣ Unplug Ritual Create a daily ritual to disconnect. For me, it's a mobile-free hour before bed and after waking up. 3️⃣ Mindful Notifications Turn off non-essential notifications. Choose what deserves your attention. My social media, WhatsApp, and email notifications are always turned off. My Apple devices allow me to set a uniform focus mode across devices basis time of the day and location, and other OS like Android and Windows have similar features. 4️⃣ Clear Boundaries Designate specific times for checking emails and especially social media. Stick to it. My phone enters sleep mode at 11 pm and wakes up only post 7 am. 5️⃣ Tech-free Bedroom Establish areas in your home where technology is off-limits. After having a TV in my bedroom for years, I have taken it down. The idea is to have quiet time with my loved ones. 6️⃣ No Cheat Days The weekends are when we want to unwind, get lost in comfort and leisure, and gravitate toward our smartphones is natural. But don't give in to that. A book or even an afternoon stroll can be incredibly rejuvenating. The benefits? I'm more present in my interactions, leading to improved relationships - especially with my kids. I discovered a sense of calm and contentment - a rarity a few months ago in this hyper-connected world. The goal of a digital detox is not to escape from technology but to create a balanced relationship with it. It's about reclaiming our time and attention to live a more meaningful life. #DigitalDetox #Mindfulness #Productivity #Unplug