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Compare social media schedulers

Ten head-to-head comparisons, on entry price, free plans and who each tool actually suits.

Most scheduler comparisons list features. That is rarely what decides it, because the feature lists overlap far more than the marketing suggests: almost every tool here schedules to the same networks, previews the same posts and reports the same basic numbers.

What actually differs is how you are charged. One tool bills per social channel, another per seat, another per brand or workspace. Two products with an identical entry price can be three times apart by the time you have connected the accounts you actually use. Each comparison below leads with that.

Every comparison

ComparisonEntry pricesFree plans
Buffer vs Hootsuite$5/mo per channel (Essentials) / ~$99/user/mo (Standard, list)Yes / No
Sprout Social vs Hootsuite$79/seat/mo Essentials (annual), $99 monthly / ~$99/user/mo (Standard, list)No / No
Later vs Buffer$18.75/mo Starter (annual, 25% off) / $5/mo per channel (Essentials)No / Yes
Metricool vs Buffer$20/mo (Starter, 5 brands) / $5/mo per channel (Essentials)Yes / Yes
Metricool vs Hootsuite$20/mo (Starter, 5 brands) / ~$99/user/mo (Standard, list)Yes / No
Buffer vs Sprout Social$5/mo per channel (Essentials) / $79/seat/mo Essentials (annual), $99 monthlyYes / No
Later vs Hootsuite$18.75/mo Starter (annual, 25% off) / ~$99/user/mo (Standard, list)No / No
Planoly vs LaterAround $16/mo Starter (annual) / $18.75/mo Starter (annual, 25% off)Yes / No
Agorapulse vs Sprout Social$79/mo Standard (annual) / $79/seat/mo Essentials (annual), $99 monthlyYes / No
SocialPilot vs Hootsuite$20/mo Essentials ($17/mo annual) / ~$99/user/mo (Standard, list)No / No

What 15 connected accounts cost

PostNext Premium includes 15 connected accounts. This is what the same fifteen cost on the tools people compare it with, taken from each vendor's own pricing page on 5 September 2026, billed monthly, in the currency the vendor lists.

ToolPlan that covers 15 accountsPer month
PostNextPremium, 15 connected accounts$19
Post BridgeCreator, 15 connected accounts$39
PostizPro, 30 channels (Standard stops at 5)$49
BufferEssentials, $5 per channel, times 15$75

Buffer prices per channel, so fifteen channels is fifteen times the Essentials price. Postiz's entry plan stops at 5 channels; the next plan up carries 30. Post Bridge's Creator plan carries exactly 15. Prices move, so check the vendor pages before you decide.

Checked (2026-09-05)

The three pricing models, and why they matter

Every tool on this page uses one of three billing shapes. Working out which one suits how you post is worth more than any feature checklist.

Per channel

You pay for each connected social account. Cheap to start and it scales linearly, so a creator on two networks pays very little and an agency on forty pays a great deal. Buffer is the clearest example.

Per seat

You pay for each person who logs in. Channels are usually generous or unlimited, so this suits a small team running many accounts, and punishes a large team running few. Sprout Social and Hootsuite work this way.

Flat, or per brand

One price covers a bundle of channels and users. Predictable, and usually the cheapest way to run several networks alone or in a pair. Metricool and PostNext sit here.

What each comparison covers

  • The real entry price, including the annual discount where one exists, and what the cheapest usable tier actually includes.
  • Whether there is a genuine free plan or only a trial, and what the free tier is limited to.
  • Who each tool is honestly best for, and where the other one wins instead.
  • The alternatives worth looking at if neither of the two fits.

Common questions

Are these prices current?

Each comparison carries the date its prices were last checked against the vendor's own pricing page. Vendors change pricing often, so treat the figures as a starting point and confirm before you buy.

Why only ten comparisons?

Because these are the pairings people actually search for. A full cross-product of every tool against every other would produce hundreds of pages that nobody reads and that say nothing useful.

Do you only recommend PostNext?

No. Every comparison names what the other tools do better, and several of them are a better fit than PostNext for a given situation. A comparison that always reaches the same conclusion is an advert, not a comparison.

What if I have not narrowed it to two tools yet?

Then a head-to-head is the wrong format. The alternatives directory compares each tool against the whole field instead, which is the better starting point.

Looking for one tool, not two?

A head-to-head only helps once you have narrowed it to two. If you have not, the alternatives directory compares each tool against the whole field instead.

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