Services

Deep in affiliate. Fluent across the marketing stack.

Most people come to me for affiliate and partnerships. Everything below it, I've run in-house and on retainer — just not to the same depth.

The specialty

Affiliate & Partnerships

Audit → Build → Scale

  • Full program audit — attribution, partner quality, wasted spend
  • Publisher mix rebuilt across review, comparison, content, deal, and cashback
  • Partner recruitment — outreach, vetting, activation
  • Commission and payout design — CAC, LTV, payback
  • Credit group and attribution setup so the right partner gets paid
  • Tracking built right — Impact, PartnerStack
  • Partner lifecycle sequences for activation and retention
  • Executive dashboards — partner ROI, funnel, attribution

Results

  • $1M+ ARR sourced by affiliate partners
  • 11.8× affiliate-sourced new MRR, YoY
  • 9.5× projected ROAS

Everything else I do

AI Search Visibility

GEO and AEO strategy, placements on the high-authority content LLMs cite, and share-of-voice tracking across major models and AI Overviews.

+10% AI search visibility across major LLMs

See the case study

Review Sites & Reputation

G2, Capterra, Trustpilot, and Google. Review capture automation, score lift, and content quality that feeds AI discovery.

#1 in brand rankings across 13 reports in 5 months

See the case study

Brand Partnerships & Influencer

Creator shortlists vetted on margin and conversion, deal structures that reward performance, and referral mechanics you can run yourself.

See the case study

Performance Marketing & Paid Media

Paid search and social, budget allocation, creative testing, and the tracking to tell what actually worked.

See the case study

Lifecycle & Email

Onboarding, activation, and retention sequences for customers and partners alike.

See the case study

Analytics, Reporting & Tech

Attribution you can trust, dashboards leadership will actually read, and the plumbing underneath both — GA4, Looker, Amplitude, Impact, PartnerStack.

See the case study

Conversion & Growth

Landing pages, funnel diagnostics, and testing on the steps between click and signup.

See the case study

Where to start

Most people start with a 30-minute call

We'll talk through where your channel stands and whether I'm the right person for it. If you're not exactly sure what you need, I can run an audit first — I've worked across the full stack, so I'll spot what's off. Either way, you'll get a scoped proposal after, and I pick things up fast enough to start soon after that.

Book a call →

What working together looks like

01

Discovery

I'll walk through where the channel stands today, whether that's nothing yet, something dormant, or something already live.

02

Proposal

I'll scope it, price it, and put a timeline on it. No surprises.

03

Build

I'll get on platform and build. Performance calls and reporting from day one, so you always know how the channel is doing.

04

Scale

I'll keep revenue growing alongside the reporting, and keep bringing you new plays as the channel shifts. Documented and tracked throughout.

"Tiffany focused on strategically expanding and managing Rippling's affiliate partnerships program to increase brand visibility and drive pipeline attribution across core, Spend, and IT product lines. Meticulous and diligent, with significant impact to SQO attribution."

— Annacy S., Rippling