This month's cover star is @NBA player, philanthropist, and business owner Jaylen Brown 🏀
He's not the first player in the league to have launched a sneaker brand, but he is the first to do so in this new era of social media fandom and direct-to-consumer marketing.
The @FTC dinged @amazon with a $20 billion lawsuit, over concerns about how the ecommerce giant’s ad auction works. Also this week, commerce media companies made their pitches for ad dollars, and there’s a new wave of investment in AI-powered commerce.
Read more. 👇
@NBCNews’ @TODAYshow remained the top U.S. morning show for the week, as all three programs posted gains in both total viewers and Adults 25–54. Today led with 2.863M total viewers and 617K in the demo, staying more than 100K ahead of ABC’s @GMA. @CBSMornings drew 1.652M and
.@Barilla has announced it plans to buy better-for-you mac and cheese brand @AllGoodles, though it hasn’t disclosed financial terms.
Barilla chairman Guido Barilla said he’s tracked Goodles for some time and is impressed by its brand strength, product quality, and growth
Last year, Brands Doing Cool Sh*t was one of the most popular parts of Brandweek... so we're bringing it back!
View the full agenda 👉 adweek.it/3UlULjd
