Picture physical AI and you probably picture a humanoid robot. IDC's Sarah Lee and Mukesh Dialani say that picture undersells the category.
35% of CEOs already rank physical AI among their top three emerging technologies. But the real ROI is in warehouse automation,
Two-thirds of organizations believe their AI cost governance is mature. Two-thirds also blew through their agent budget by more than 10% this year.
IDC's Rick Villars traces it to one gap: only 45.4% of enterprises have real-time visibility into what agents actually cost. Active
IDC's Nabila Popal, Tom Mainelli, and Francisco Jeronimo will be at Apple's "Surprise and Shine" event, watching every announcement and telling you exactly what it means for the device market.
Get ready for the Hot Takes. 🔥
📍 Apple Event | Apple Park, CA | September 9, 2026
Analyst influence, customer advocacy, and AI-era brand visibility are converging faster than most AR and CMA strategies were built to handle.
Spotlight Summit in Kansas City is where that convergence gets the strategic attention it deserves.
IDC CEO Lorenzo Larini is on stage
A 10.5% decline in EMEA Android tablet shipments tells part of the story. The strategic pivot happening underneath it tells the rest.
Samsung's ASP has risen from $348 to $413 over five quarters while Honor posted 25.2% growth by leveraging smartphone-scale cost structures. The
