Member discount plus a site-wide sale = a double discount you didn't mean to give. Zendra can stop member discounts from stacking on sale prices, so a promo doesn't quietly gut your margin.
B2B on Shopify without a second store: use memberships to gate wholesale pricing and trade-only products to approved buyers. Same storefront, member-only reality.
Your best future members are the people who just bought once. Turn first-time buyers into members automatically after checkout, and a one-time sale becomes a reason to come back.
Exclusivity is a real perk. With Zendra you can gate posts, pages, and product details to active members right on Shopify, so "members only" actually means something and gives people a reason to keep paying.