We just broke down how two women built @wearfigs into a $631M/year public company — out of a product nobody thought was brandable.
Trina quit Blackstone and cashed out her retirement. Heather couldn't find a single scrub brand worth recommending. So they started selling out of
We broke down how Nude Project went from €600 to €26M a year in streetwear.
Two 19-year-olds. No investors. No fashion background.
→ iPhone street videos instead of polished campaigns
→ Free clothes to micro-influencers who actually replied
→ Limited drops only after
@petemaldonado and Rashid Ali made a billion dollars selling healthy meat sticks.
The brand: @gochomps
Grass-fed meat sticks. No sugar. No junk.
No healthy grab-and-go option existed. They built one.
3 strategies behind the billion-dollar run:
→ Certifications over ads.