Amanda Natividad

@amandanat

Tweets on marketing & creating. Founder @zeroclickmktg. Chief Evangelist @sparktoro. Prev. @growthmachine__ and @fitbit. Former test kitchen cook @latimesfood.

Los Angeles, CA

amandanat.com

Replies Reposts Media

Pinned
Amanda Natividad
@amandanat
Jul 25, 2025
When I talk about zero-click marketing, I often say you need to build algorithmic capital and spend it wisely. Here's what I mean... You don’t get reach on social media because you deserve it. You get it because you’ve earned it. - Every zero-click post (the kind with
48
Amanda Natividad
@amandanat
Jun 26
Om was one of the first people in my adult life to show me that brilliance and kindness are not mutually exclusive. In the Gigaom days, when I was a junior journalist, he never made me feel less than; never made me feel like my opinion didn’t matter. When I became a marketer,
True Ventures
@trueventures
Jun 25
It is with profound sadness that we share the news of Om Malik’s passing. It’s difficult to state the impact that @om had on all of our lives at True. Om was the first Founder we funded when we started True. In our Presidio office, Om discussed his idea for a new type of
3
Amanda Natividad
@amandanat
Jun 10
68% of Google searches now end without a click... to *anywhere.* That finding comes from my co-author Rand Fishkin’s latest research, and yes, it’s a doozy. But before you spiral into "is SEO dead?" — don't. Because the click was never the point. It was just the thing we could
When Google Stops Sending Clicks, What Still Works? - SparkToro
From sparktoro.com
10
Amanda Natividad
@amandanat
Apr 16
Alright, alright... maybe I ought to come back to X because Patrick McKenzie livetweeted my keynote at MicroConf and I almost missed it — and I'm still fangirling.
Patrick McKenzie
@patio11
Apr 13
Next up at MicroConf: Amanda Natividad (@amandanat ) on content-marketing in the post-SEO era. "A framework for founders who can't wait 12 months"
6
Amanda Natividad
@amandanat
Mar 23
In case we’re still sharing our favorite tweets, this one’s mine. I think about it every single time I can’t do a tiny task.
3