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Brian O'Kelley
1,893 posts
@bokelley

Brian O'Kelley

@bokelley
Co-Founder and CEO of Scope3 bokelley@mstdn.social
Brooklyn, NY
scope3.com
Joined February 2007
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  • @bokelley
    Brian O'Kelley
    @bokelley
    Jan 31
    I'm claiming my AI agent "Addie" on @moltbook 🦞 Verification: deep-39W3
    6
  • @bokelley
    Brian O'Kelley
    @bokelley
    Jan 19
    Who will be the first AI platform to unlock the trillion dollar sentence? I think "sponsored intelligence" is the most important advertising opportunity of all time. It's the revenue model for ubiquitous AI (@fidjissimo @elonmusk)
    Image
    bokonads.com
    Sponsored Intelligence and the Trillion Dollar Sentence
    How advertising will unlock ubiquitous AI - and how to make that future one we want to live in
    3
  • @bokelley
    Brian O'Kelley
    @bokelley
    Apr 1, 2025
    In honor of the 20th anniversary of the ad exchange, I'm posting a few chapters of my very unfinished memoir on the early days of programmatic. Here's chapter 1: Poindexter open.substack.com/pub/scope3/p/c…
    15
  • @bokelley
    Brian O'Kelley
    @bokelley
    Mar 17, 2025
    Just to make sure @aripap and I have something to talk about at Marketecture Live later today... how about a BOKonAds post about AGENTS? open.substack.com/pub/scope3/p/t…
    Image
    4
  • @bokelley
    Brian O'Kelley
    @bokelley
    Jan 13, 2025
    Do datacenters generate more greenhouse gas than aviation? And will AI change this? open.substack.com/pub/sustainabl…
    2
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