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BREX DATA: Median time from a startup's first card charge to its first AI charge fell from 24 days in 2023 to 9 days in 2026. Now, one in five new companies' very first charge is an AI vendor, up from under 3% three years ago.
BREX DATA: Claude went from a rounding error in 2023 to the most common purchase a new company makes in its first 90 days. 62% of 2026 startups buy it, ahead of Google Workspace at 41%.
Founders in 2025 buy almost the exact same 15 tools founders bought in 2023. They just pay 14% more for them. The startup starter kit, built from what 1 in 3 US startups actually spend on, according to Brex data.
