CMSWire EIC Dom Nicastro talked to Webflow CEO Linda Tong about the company's pivotal moment. Source flips the platform inside out, making code the new source of truth. Enterprise MCP adoption jumped from 2% to over 50% in a year. The build was never the hard part.
Webflow unveiled Source at Webflow Conf 2026, a workspace giving marketing teams and AI agents shared, governed access to site code. The rollout adds agent collaboration tools, Webflow Campaigns and MCP updates, pushing the $4 billion platform past its visual builder roots.
Brand management software vs. DAM isn't a choice. It's a marketing trick.
Vendors sell them as rivals because two SKUs beat one. In reality a brand portal is just the front end sitting on top of a DAM. Buying one without the other gets you either a pretty file library or a
