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Carolyn Shelby
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@cshel

Carolyn Shelby

@cshel
I work at the intersection of SEO, AI systems, and strategic decision-making. I write about what metrics hide and systems reveal.
Chicago
cshel.com
Joined March 2007
382
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11K
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  • @cshel
    Carolyn Shelby
    @cshel
    Jun 22
    Nothing more fun than than settling into your seat on a 6am flight and getting a text that your next flight, the 9 hour flight that will get you home, has been cancelled and you need to go online (pray this flight has functioning internet) and try to get rebooked so you can, you
    1
  • @cshel
    Carolyn Shelby
    @cshel
    Apr 24
    @DanProft try "pride and joy of the hoi polloi"
  • @cshel
    Carolyn Shelby
    @cshel
    Mar 30
    Dear @RegusGlobal I feel like my booking for a coworking space in Berlin today should have included a warning that the Internet is broken/unusable. 😞
  • @cshel
    Carolyn Shelby
    @cshel
    Mar 24
    The conclusion that “zero-click means websites matter less” is wrong. Clicks are declining — by a lot. And they’re not coming back. But influence hasn’t gone away. It’s happening before the visit. 🧵
    1
  • @cshel
    Carolyn Shelby
    @cshel
    Feb 23
    SEO panic headlines: 😱 Actual story: 🤖 Google isn’t killing SEO. AI is raising the bar. Opening keynote at SMX Paris 🇫🇷 risingmedia.swoogo.com/SMXPAR26 #SMXParis
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