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HackerContent
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@hacker_content

HackerContent

@hacker_content
We create content and manage socials for your cybersecurity organization. 馃殌 Sound good? 馃憠 hackercontent.com Founded by @hakluke
Visit our website 馃憠
hackercontent.com
Joined February 2022
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  • @hacker_content
    HackerContent
    @hacker_content
    Sep 5
    Playing it safe in cybersecurity marketing gets you ignored. You should try invoking tribalism: take a belief your founder actually holds one that's uncomfortable but true and make it a core part of your narrative.
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  • @hacker_content
    HackerContent
    @hacker_content
    Sep 5
    Most infosec brands don't realize their biggest marketing asset is their people. Most cybersecurity companies pitch feature lists instead of talking directly to the practitioners whose problems they solve. That's why Employee-Generated Content (EGC) works. In a skeptical
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  • @hacker_content
    HackerContent
    @hacker_content
    Sep 4
    Most security clients we onboard have the same issue: their marketing doesn't clearly explain what the product does. Prospects read the homepage, the deck, the latest post and still can't tell you what problem you solve or how. Three things to fix first:
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  • @hacker_content
    HackerContent
    @hacker_content
    Sep 3
    Want technical content that deeply connects with your audience and drives community engagement? Just ask @Bugcrowd how they did it.
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  • @hacker_content
    HackerContent
    @hacker_content
    Sep 3
    "We keep you secure" tells buyers nothing about how you think or what you've seen. If your team is looking for a fresh angle to build trust and connect with your audience, we'd love to help you brainstorm. We help security companies turn what their engineers know into content
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