You hire an ex consultant, who hires the top consulting firm in the world and together they wipe out the #1 global sports brand in <5 years.
The surprising thing is that people are still surprised by this shit.
BREAKING: After falling -80% from its record high, Nike, $NKE, will be removed from the S&P 100 at the end of this month, ending a near 18-year run in the index.
The stock has now erased -$230 billion in market cap since its all time high.
A collapse for the history books.
My conversation with @dougleone, partner at @sequoia.
0:00 How to Dominate for Decades
3:17 Turning Fear Into a Tailwind
5:40 Immigrant Drive, Hard Work & the Beach Club
12:19 Simplifying Life & Choosing Discomfort
14:37 The Homeless Sequoia Partner With No Plan B
16:49 Stepping
