The Advertising Codes include:

• The Advertising Standards Code – the main code that applies to advertising
• Sector Codes – additional rules to the Advertising Standards Code for areas where advertisers need to take particular care (Alcohol, Children, Food and Beverages, Finance, Therapeutic and Health, and Gambling)

When applying the Codes, advertisers must follow both the principles and the overall spirit and intent of the rules.

The Codes work alongside Government legislation. They support responsible advertising but do not replace legal requirements.

The Advertising Codes are developed by the ASA Codes Committee. Committee members include advertiser, agency, media and public representatives. Codes are generally reviewed every five years or earlier if required.

Advertising Standards Code

Sector Codes