Starting a business can be an exciting adventure. You are often driven by inspiration and great ideas and can’t wait to share your awesome products with the world. However, before you can start there’s one thing you need to do and it’s to take the time to consider and define what is your brand identity? Read More
Webinars are a powerful form of content marketing. They can build your brand, help you generate tons of leads, establish your authority as an industry expert, and bring life into long-form static content. The best performing webinars are those that provide new innovative insights on a niche topic in a way that highlights your company’s Read More
Setting up an online store with WooCommerce is not hard. It’s user-friendly, it’s scalable, and with just a few clicks you can turn your website into a powerful eCommerce shop. In fact, WooCommerce is the e-store tool powering over 28.24% of all online stores and is also well integrated the most popular CMS out there, Read More
Artificial Intelligence (AI) still sounds a bit sci-fi and futuristic to most people. And yet, it’s part of our everyday life and as ordinary as asking Alexa to volume-down the music. AI has been evolving rapidly in the past decade and as a result, it is finally getting advanced enough to have a tangible impact Read More
As a content marketer, you probably have so much to do and often not enough time to get it done. There is a lot of pressure for delivering high-quality content on a regular basis that audiences really want to see, and with so much at stake, the last thing you want to do is to Read More
The world of software-as-a-service (SaaS) companies is growing at a fascinating rate. The number of initial public offerings (IPOs) by SaaS companies has nearly tripled over the past decade. Moreover, the market is forecastеd to grow to $120 billion in 2021, and expected to reach a compound annual growth of 21 percent. What makes SaaS Read More
Most entrepreneurs focus on data when planning their marketing strategy. While this is vital to helping a brand succeed, there are other elements that you should take into account. One of the things that you must remember to include in your strategy is customer empathy. A campaign that is built on a combination of both Read More
In a climate of continuous innovation, unpredictable changes and fast-paced social dynamics, molding a high-performing work culture is a step both small and large businesses can’t skip. In particular, a positive work environment, as stated by Harvard Business Review, can lead to huge benefits for employees, employers and the bottom line. A workplace culture is Read More
The digital ecosystem provides companies with many opportunities to reach and engage audiences. Once considered rare, virtual events have now become an essential piece of any marketing strategy, especially for B2B businesses. Advancements in technology coupled with the wider adoption of online event broadcasting, opened the door to far better digital events. Industry experts forecast Read More
Video has become one of the most popular and favorable forms of advertising for a while now. You see it on social media platforms such as Facebook, Instagram, LinkedIn, Instagram, and even on websites. It’s one of the easiest ways to connect and engage with your audience without trying too hard. But still, some video Read More
In today’s digitized economy a mobile app is a powerful marketing tool and a smart competitive differentiator. It can help you promote your brand, products and services faster, get to know your customers like never before, and aid your marketing research. Moreover, with a good strategy in place, a mobile app can drive up sales. Read More
Like it or not, online shopping is the new normal today. Even the hard-core fans of window-shopping and in-person deals have now been conquered by the advantages and benefits of the digital shopping experience. But the thing about online shopping is that once hooked, people can’t get enough of it. And social commerce might be Read More
